http://paidcontent.org/2012/04/17/gold-below-the-fold-new-metrics-promise-end-of-unseen-ads/ The economics of digital content Fri, 24 May 2013 11:09:48 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/04/17/gold-below-the-fold-new-metrics-promise-end-of-unseen-ads/#comment-90428 Thu, 19 Apr 2012 12:08:57 +0000 http://paidcontent.org/?p=205937#comment-90428 Im not entirely sure why publishers would want to o

]]> http://paidcontent.org/2012/04/17/gold-below-the-fold-new-metrics-promise-end-of-unseen-ads/#comment-90300 Wed, 18 Apr 2012 20:56:45 +0000 http://paidcontent.org/?p=205937#comment-90300 Thanks for the insightful article. “Viewable Impressions” is quickly becoming a buzz word, but, as with other aspects of brand protection, it’s important for the industry to rally around companies and solutions that solve the issue rather than just point it out, which is why we launched our ad viewability quality ratings in September of last year. The concept of “Gold Below the Fold” is interesting, and we have done a lot of analysis into how so-called premium, above the fold ads actually perform compared to those below the fold. More and more advertisers are understanding that above the fold means nothing if their ad is never in view. Viewability and solutions that not only monitor it but help advertisers, agencies and publishers adjust their strategy based on it are going to be what moves the industry to action.

]]> http://paidcontent.org/2012/04/17/gold-below-the-fold-new-metrics-promise-end-of-unseen-ads/#comment-90286 Wed, 18 Apr 2012 18:20:04 +0000 http://paidcontent.org/?p=205937#comment-90286 What’s “intertia”?

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