Comments on: Google shutters One Pass, its paid content platform

By: Peter Tarr

Peter Tarr — Thu, 26 Apr 2012 20:12:38 +0000

Thanks for the update, Laura. While paywall alternatives like Google’s Consumer Surveys (or “content locking” as the method is commonly called) can be effective, it’s important to make sure you’re using the right tool for your audience. Frankly, the wrong tool can harm, rather than help, your bottom line. For example, web publishers who don’t necessarily have premium content (such as a food blogger, for example) might want to explore other options. One effective method is showing advertisements in-between viewing pages, which is another way to make money without charging visitors or taking up too much of their time. These can work for a wide range of publications from social sites to large newspapers, to small blogs, and more.

- Peter Tarr, Impending CEO, MonetizeDigital

By: Kris Tuttle

Kris Tuttle — Mon, 23 Apr 2012 08:32:51 +0000

I am glad to hear that! Google Patent search is very useful and I’d hate to see it folded into broad search. There might be some interesting ways to show related content in patent search results but that’s another story…

By: Jon Orwant

Jon Orwant — Sat, 21 Apr 2012 10:15:15 +0000

(I work on Google Patent Search.) We’re not closing Patent Search — in fact, we’re expanding it. We’re simply redirecting the old Patent Search home page to google.com in “Patents Mode”. Searches for patents work the same as before.

By: Jon Orwant

Jon Orwant — Sat, 21 Apr 2012 09:44:19 +0000

(I work on Google Patent Search.)

We’re not shutting Patent Search down. In fact, we’re expanding it. The blog post was merely about redirecting the Patent Search *home page* (to google.com in Patents Mode.) The search works the same as before, and all the content is still there.