Comments on: Slide Deck: Can Johnston Press re-invent local news for digital? http://paidcontent.org/2012/04/25/slide-deck-can-johnston-press-re-invent-local-news-for-digital/ The economics of digital content Wed, 22 May 2013 20:06:30 +0000 hourly 1 http://wordpress.com/ By: JP http://paidcontent.org/2012/04/25/slide-deck-can-johnston-press-re-invent-local-news-for-digital/#comment-92019 Thu, 26 Apr 2012 13:23:56 +0000 http://paidcontent.org/?p=206723#comment-92019 This presentation seems to indicate that Johnston Press expect digital revenues to be £200m by 2020.

Just to get a rough idea of what would be required to achieve this, with an effective CPM of say £5 across all their digital properties and a monthly target of £16.6m revenue, they would need to generate 3.32 Billion page impressions, or a 166 page views for each of their target 20m visitors.

To put it another way, guardian.co.uk currently generates £40m a year digital revenue and gets roughly 400m page impressions a month (they’ve previously stated that they aim to double this in 5 years).

If Johnston Press believe they can build an online presence in 8 years which is 5 times (or more) bigger than the Guardian’s current online business, they are delusional.

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