This new weekly feature tells the backstory of how one e-book became a bestseller, and highlights bestselling titles that are selling more copies in digital than in print.
The book: “The Marriage Bargain” by Jennifer Probst (Entangled, $2.99). “The Marriage Bargain” is #11 on the New York Times e-book bestseller list this week, and #20 on the USA today list.
Copies of “The Marriage Bargain” sold: 152,668
What it’s about: A bookstore owner casts a love spell to save her home. When a billionaire offers her a marriage in name only, she accepts, but neither bargained for love.
How it hit the bestseller list: Probst, the author of several erotic and contemporary romance titles, built up her presence on social media months before the book was published in February. She did a 20-stop blog tour in early 2012 to promote the book. Entangled bought a Goodreads ad and “steady positive reviews began to trickle in from various outlets.”
A sequel, “The Marriage Trap,” comes out in June, with a third book in the series, “The Marriage Mistake,” due in the fall.
New York Times bestseller list, week of 5/13/12
Here are the titles in the top-35 that appear on the e-book bestseller list, but not on the print bestseller list (click the link to expand the chart).
USA Today bestseller list, week of 5/3/12
USA Today includes all formats and genres in one list and notes which format of a book sold best. Here are the titles in the top-35 where e-books outsold print (click the link to expand the chart).