http://paidcontent.org/2012/05/06/streaming-start-up-nimbletv-taps-lou-borrelli-cmo/ The economics of digital content Thu, 23 May 2013 04:04:08 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/05/06/streaming-start-up-nimbletv-taps-lou-borrelli-cmo/#comment-96052 Mon, 07 May 2012 11:57:40 +0000 http://paidcontent.org/?p=207951#comment-96052 Lots of “sizzle” but so far no “steak”. When will Nimble TV show us the beef? (Apologies to my vegan colleagues for the carnivorous metaphors).

]]> http://paidcontent.org/2012/05/06/streaming-start-up-nimbletv-taps-lou-borrelli-cmo/#comment-96026 Mon, 07 May 2012 09:33:11 +0000 http://paidcontent.org/?p=207951#comment-96026 Interesting technology and company but sounds like the cable companies will still be calling the shots vis a vis access and pricing. They certainly need help with marketing. Consumers cutting the cord balk at the monthly expenses but the right package could bring them back. Needs to be smart though and a home run from the *consumer* viewpoint. Will that ever happen in cable?

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