http://paidcontent.org/2012/05/10/analyst-forget-mad-men-does-dish-hate-all-advertising/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/05/10/analyst-forget-mad-men-does-dish-hate-all-advertising/#comment-99847 Fri, 18 May 2012 22:26:48 +0000 http://paidcontent.org/?p=208459#comment-99847 I’ve been in the TV business for quite sometime, and even now, I still work in it for Dish. I’m surprised by Moffett’s comparison of ReplayTV to the Hopper’s Auto Hop feature. The Hopper is quite different because the commercials are still a part of the PrimeTime Anytime recordings. When I go to watch a recording of a primetime show from NBC, ABC, CBS or FOX, I’m prompted to choose if I want to enable the Auto Hop feature. I can choose to watch that episode with or without commercials, and if I start the episode without commercials, I can still push rewind and the commercials are back. Ironically enough, when I enable the Auto Hop feature, I have more time to actually watch TV.

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