But these aren’t TiVo’s customers – they’re Virgin’s. There’s nothing TiVo can do to interact with them or to retain them and the dreadful quality of the UK TiVo means there’s a good chance that churn will shoot up once the first wave of ordinary customers come up for renewal.

As anyone who pops by VM’s forums know, UK customers are still waiting for FULL red button services, reminders and for the box to use a single tuner to record back to back programmes on the same channel.

It also can’t search music on demand content stored on VM’s own network AND users are experiencing a fault where the iPlayer app cuts off the ends of programmes.

All of these things were done without problem by the now killed-off V+HD and when VM advertised the TiVo as doing all that box did and more the ASA asked them to stop making the claim.

PLus what are the chances of VM actually getting the rights to stream content between boxes?