Comments on: Hachette lets you read free chapters from upcoming books on Facebook http://paidcontent.org/2012/05/23/hachette-chaptershare/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ By: MattG http://paidcontent.org/2012/05/23/hachette-chaptershare/#comment-118140 Mon, 06 Aug 2012 13:11:37 +0000 http://paidcontent.org/?p=209642#comment-118140 Seems like an important proactive development for the publishing industry and a great marketing strategy for Hachette. I’d expect the other big hitters to be scrambling for something similar asap.

]]> By: Dan Boucher http://paidcontent.org/2012/05/23/hachette-chaptershare/#comment-100623 Thu, 24 May 2012 16:41:06 +0000 http://paidcontent.org/?p=209642#comment-100623 Daniel Boucher, Partner, The JJCS Group Consultancy:
At last a book publisher like Hachette understands the new paradigm of marketing books to today’s digital consumer. Direct B2C marketing around the platform managers.

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