Comments on: Forget about ‘content management’–and focus on ‘audience development’

By: stuart wilkinson

stuart wilkinson — Thu, 07 Jun 2012 21:45:39 +0000

Here at eZ systems we now call our CMS a Customer Experience Management Platform. It delivers all the above. Audience management or development is integral to this process. It is important to consider platform development holistically so content and audience optimization go hand in hand with other important facets such as payment systems, digital rights management, workflow, analytics and more. Its an exciting paradigm shift. Next is to move the entire application to the cloud so that publishers can get on with their business and lighten the load on infrastructure management.

By: phoenix

phoenix — Thu, 07 Jun 2012 00:58:30 +0000

Do not forget that ‘content’ is the backbone of what a web MUST HAVE, so u shud still invest in honing intellectually of wat content u shud share. it shud work hand-in-hand with how it can be utilized to develop and communicate well with ur web audience. ‘audience development’ starts with it, and its an undeniable fact. Then, start spreading it, syndicate, and maximize the use of social media as one of the tools for audience development.

By: Skeptical

Skeptical — Fri, 01 Jun 2012 21:10:53 +0000

So says today’s vision of social media ADS while Facebook stock values plummet…

By: spamothemagnificent

spamothemagnificent — Fri, 01 Jun 2012 16:39:58 +0000

Great piece. Now if only paidcontent adhered to item #2. Prior to the GigaOm acquisition I got fresh headlines in my email every day. Now fully half the headlines on any given day are least one and often two days old.

By: T

Fri, 01 Jun 2012 15:51:59 +0000

Is no one doing anything you recommend in this post? Why no examples of successes, or of tools that can help achieve what you envision? What you suggest makes sense but isn’t very helpful as-is.

By: Corey

Corey — Fri, 01 Jun 2012 10:00:54 +0000

You guys always have the best articles. Nobody is looking the online media industry and the future the way that PaidContent does.