http://paidcontent.org/2012/06/27/npd-study-tv-watching-on-tablets-has-more-than-doubled/ The economics of digital content Thu, 23 May 2013 21:30:39 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/06/27/npd-study-tv-watching-on-tablets-has-more-than-doubled/#comment-107259 Wed, 27 Jun 2012 21:42:25 +0000 http://paidcontent.org/?p=212594#comment-107259 This article has mobile advertising written all over it. I think the advertisers who are yet to grasp the new-found dominance of mobile devices in home or on-the-go entertainment are missing a golden opportunity. As Mr. Frankel points out, devs/advertisers can count on a somewhat captive audience when reaching mobile consumers through smartphones and tablets. Just look at how successful Airpush’s developers and advertisers have become by embracing mobile devices with highly relevant messages and other strategies – http://www.airpush.com/blog/redesigning-messaging-relevance-how-we-grew-to-2/ TV advertising and traditional print media are dying. The money is in mobile.

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