Comments on: Houghton Mifflin promises to be on all devices — even the Surface http://paidcontent.org/2012/07/02/houghton-mifflin-promises-to-be-on-all-devices-even-the-surface/ The economics of digital content Thu, 23 May 2013 04:04:08 +0000 hourly 1 http://wordpress.com/ By: David Thomas http://paidcontent.org/2012/07/02/houghton-mifflin-promises-to-be-on-all-devices-even-the-surface/#comment-108097 Mon, 02 Jul 2012 16:57:34 +0000 http://paidcontent.org/?p=212943#comment-108097 Yeah I thought device dependent decisions went the way of the betamax. Zecher’s statement sounds more like opportunity to sound contemporary, a sweeping generalization that merely means “we don’t know who or what is going to wind up on top so we’re covering all bases.” HMH is in an entirely different situation than Meredith, being a very general trade publisher and even more general K-12 publisher. There is no luxury to play favorites as a mid-size trade publisher, and with school budgets slashed to the bone there is no room for risk in K-12.

]]> By: Smoley http://paidcontent.org/2012/07/02/houghton-mifflin-promises-to-be-on-all-devices-even-the-surface/#comment-108086 Mon, 02 Jul 2012 14:06:33 +0000 http://paidcontent.org/?p=212943#comment-108086 I don’t understand the argument being made here. Won’t choosing a single common eBook file format allow them to have their content on all devices (ePub, PDF, etc.). That would tend to help a cash-strapped company rather than increase its eBook publishing costs.

]]> By: Bill T http://paidcontent.org/2012/07/02/houghton-mifflin-promises-to-be-on-all-devices-even-the-surface/#comment-108081 Mon, 02 Jul 2012 13:50:11 +0000 http://paidcontent.org/?p=212943#comment-108081 It’s not a technology issue if the new readers take ePub. It’s really just an issue of the business value of the partnership.

Don’t imagine there is some magic to distributing an eBook.

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