Comments on: Young tablet owners more willing to pay for news http://paidcontent.org/2012/07/09/young-tablet-owners-more-willing-to-pay-for-news/ The economics of digital content Wed, 22 May 2013 20:06:30 +0000 hourly 1 http://wordpress.com/ By: Greg Golebiewski http://paidcontent.org/2012/07/09/young-tablet-owners-more-willing-to-pay-for-news/#comment-110235 Tue, 10 Jul 2012 11:33:49 +0000 http://paidcontent.org/?p=213368#comment-110235 It is not only the type of device but also the payment method that increases younger users’ willingness to pay for access to digital content. Our study (available here: http://bit.ly/MpKXY2) shows that, when offered a pay-as-you-go option (as opposed to a long term subscription plan aka paywall), 4.4% of the Web users aged 18-24 and 5.2% of those aged 24-34 buy digital content. Among users in the 45-54 and 55+ age brackets, the conversion rate is 2.2% and 1.6%, respectively.

Unlike Reuters’ study, which deals with “declared willingness to pay,” ours is based on actual purchase transactions made after registering with our service.

]]> By: Tim Acheson http://paidcontent.org/2012/07/09/young-tablet-owners-more-willing-to-pay-for-news/#comment-110041 Mon, 09 Jul 2012 13:58:10 +0000 http://paidcontent.org/?p=213368#comment-110041 This doesn’t surprise me, because iPad owners are by definition people who pay more than they need to for things, indeed this is arguably true of Apple customers in general.

]]>