Comments on: Startup Livrada to sell ebook gift cards in U.S. Target stores

By: Leonard

Leonard — Mon, 30 Jul 2012 23:36:54 +0000

Hi John, thanks for commenting. We believe that Livrada’s service is beneficial for authors. We are opening up new channels for the marketing and sale of e-books, in the real brick & mortar world, which opens up the market. Authors continue to get royalties through the publishers, so we are not currently positioned to affect that except to drive sales. And, while we are starting with big six publishers, we are open to all mid- and small-sized publishers and independent authors. Obviously, we need to grow our service and platform before we are able to service the rest of the market. Just know we have this in mind! Thank you, and sorry for the delay. – Leonard Chen

By: Leonard Chen

Leonard Chen — Mon, 30 Jul 2012 23:24:29 +0000

Hi Carmen, sorry for the late response. If you select Kindle as a format, Livrada will direct you to your Kindle account page, where you can select the specific device to download it to. Same with Nook. Hope that helps! Thanks, Livrada Support.

By: John F. Harnish

John F. Harnish — Fri, 13 Jul 2012 14:42:26 +0000

This appears to open a new retail avenue only for the big six corporate publishers. Nothing was said about how this will impact the author’s royalty. I’m guessing that doesn’t matter because the publisher owns all rights to the content.

By: carmen webster buxton

carmen webster buxton — Fri, 13 Jul 2012 03:15:52 +0000

So, if you select Kindle as the format, does the user get an email or other notice from Amazon asking where to send the book? Because lots of folks have multiple Kindle/Kindle app combinations. We have 4 on our Amazon account: Kindle Touch (me), Kindle for Android (my phone), Kindle 3 (husband), and Kindle for iPad (husband). It’s nice you can get a card, especially as someone might not know what ereader you use, but there has to be a way for Amazon to know where to send the book. I assume the Nook could be similar.

By: JustClick Kids

JustClick Kids — Fri, 13 Jul 2012 02:04:53 +0000

E-Book gift giving is a really great idea for book lovers.

By: carla

carla — Thu, 12 Jul 2012 18:50:57 +0000

I can’t believe this didn’t exist until now. Such a great idea!

By: Brandon

Brandon — Thu, 12 Jul 2012 18:30:32 +0000

pretty excited about this release. totally agree with email-driven gifts being boring. hopefully this catches on with other publishers so we can give the tangible gift of reading without lugging books to parties, which is the purpose behind an ebook to begin with. great job, livrada!