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	<title>Comments on: Virtual life on the line, The Daily launches WKND</title>
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	<description>The economics of digital content</description>
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		<title>By: Richard Truesdell</title>
		<link>http://paidcontent.org/2012/07/13/virtual-life-on-the-line-the-daily-launches-wknd/#comment-111227</link>
		<dc:creator><![CDATA[Richard Truesdell]]></dc:creator>
		<pubDate>Mon, 16 Jul 2012 13:01:36 +0000</pubDate>
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		<description><![CDATA[Can someone explain to me -- I&#039;m a former magazine editor who saw my budgets but had no direct responsibility on how they were formulated -- how in God&#039;s name, can The Daily, given their product and presentation, spend $26-$30 million a year? Are things so out of whack at big publishers with the current publishing realities, that the suits can&#039;t a handle on their costs?]]></description>
		<content:encoded><![CDATA[<p>Can someone explain to me &#8212; I&#8217;m a former magazine editor who saw my budgets but had no direct responsibility on how they were formulated &#8212; how in God&#8217;s name, can The Daily, given their product and presentation, spend $26-$30 million a year? Are things so out of whack at big publishers with the current publishing realities, that the suits can&#8217;t a handle on their costs?</p>
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