The Associated Press continues to evolve from a news service to a broader, one-stop shop for a broad variety of content. AP now has audio offerings thanks to a new alliance with indie music licensor Audiosocket.
In a partnership announced on Tuesday, AP said it will offers its customers a “curated collection of premium, culturally relevant music” via its AP Images service. The offering amounts to an online jukebox of sorts for ad agencies, publishers or even individual consumers who are looking for licensed music to accompany pictures, movies or slide shows.
The music is supplied by indie musicians who have licensed their songs to Audiosocket in the hopes of gaining new revenue and exposure. Blake Sell, product director of AP Images, says the service fills a middle ground by offering high quality audio files without the trouble or expense of licensing famous names.
The partnership is another in a series of deals that make AP look less like a traditional news service and more like a general content broker. The organization has recently signed deals with creative photography outfit Corbis and with celebrity image shop Invision. Meanwhile, the AP is also offering its content to more non-news organizations like ad agencies and sports leagues.
(Image by Radoman Durkovic via Shutterstock)