Comments on: Levinsohn leaves Mayer’s Yahoo: ‘time for next challenge’ http://paidcontent.org/2012/07/30/levinsohn-leaves-mayers-yahoo-time-for-next-challenge/ The economics of digital content Fri, 24 May 2013 02:22:43 +0000 hourly 1 http://wordpress.com/ By: Staci D. Kramer http://paidcontent.org/2012/07/30/levinsohn-leaves-mayers-yahoo-time-for-next-challenge/#comment-114285 Tue, 31 Jul 2012 11:56:22 +0000 http://paidcontent.org/?p=215471#comment-114285 Michael, I don’t think the value of Marissa as a rockstar is overlooked and given the board’s direction, she brings attributes Yahoo needs.. Unfortunately, it also cost the services of someone who was good at selling and representing Yahoo, particularly in areas that aren’t her expertise. I’m not sure there was a real chance to have both but the way it was handled by the board left little option.

]]> By: michael hershfield http://paidcontent.org/2012/07/30/levinsohn-leaves-mayers-yahoo-time-for-next-challenge/#comment-113977 Mon, 30 Jul 2012 21:53:37 +0000 http://paidcontent.org/?p=215471#comment-113977 Marissa Mayer is the right person for the Yahoo job. In addition to a boat load of credentials, accomplishments & contacts, her name recognition is priceless.

Yahoo is a substantively sound product, that with some detail work, can find its way back to maximizing its revenue potential.

What is perhaps overlooked & is a throw back to time past, is Yahoo’s need for a “face of the franchise.” Sports teams all leverage players for that role. So does business. Let’s call it the “rockstar” effect.

Marissa Mayer is a rockstar, with substance.

Once her course is implemented, all the Yahoo history, Internet pioneer, strong financial site, etc., will kick in. All under the now recognizable leadership of Mayer.

Right move on all levels. Levinsohn or anyone else without real cred., experience & a rock star appeal did’nt stand a chance to get the opportunity.

mhersh@mindspring.com
Michael Hershfield

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