http://paidcontent.org/2012/07/31/hiptype-wants-to-be-the-google-analytics-for-ebooks/ The economics of digital content Fri, 24 May 2013 15:42:15 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/07/31/hiptype-wants-to-be-the-google-analytics-for-ebooks/#comment-114499 Tue, 31 Jul 2012 19:15:11 +0000 http://paidcontent.org/?p=215458#comment-114499 While there is certainly value to discovering basic frequency data for an individual book’s consumption, questions about what compelled a consumer to discover, select, and purchase the title will not be answered by Hiptype. What it needs to analyze is the metadata and it needs to do it across a random selection of titles within categories, such as 30 different mid-list literary novels featuring male protagonists, or steampunk published in the last three years, etc.. The real job is similar to SEO for websites. The value to publishers will be realized when a title can be fitted with the optimal metadata to permit the highest possible level of discovery for the potential audience.

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