50. Hakuhodo DY
Advertising, Japan (Public)
Last year’s rank: N/A
Digital Content Revenue
$716,236,847 (6% of total)
Founded in 1895, Hakuhodu is Japan’s oldest, and one of its largest, advertising agencies. It practices a philosophy it calls sei-katsu-sha — or reconigtion of the “living person” — a way of understanding marketing targets holistically. It uses a tool called Vision-Graphics to visualize consumers’ marketing journeys from discovery to purchase.
Hakuhodu consolidated search engine marketing agency IREP, implemented a digital training programme for its staff and established a social media marketing center and smart devices business center.
In its 2011 annual report, Hakuhodu disclosed billings for internet media across its divisions were JPY 56,269,000,000 or 6.5% of total billings.
Source: 2011 AR