Advertising, United Kingdom (Public)
Last year’s rank: N/A
Digital Content Revenue
$4,720,267,800 (30% of total)
The world’s largest ad agency has, through M&A, been gobbling up all manner of smaller companies to support growth through digital advertising, emerging markets and the nexus of both.
Let the M&A go on! Last year, WPP companies announced 36 acquisitions
around the world, including of Vietnamese, Russian, Brazilian and Chinese digital agencies Who Digital, Promo Digital, Rockfish, F.biz and A4A. And that was without smaller investments in to digital outfits.