http://paidcontent.org/2012/08/22/youtube-finally-enables-skippable-mobile-ads/ The economics of digital content Wed, 19 Jun 2013 09:28:09 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/08/22/youtube-finally-enables-skippable-mobile-ads/#comment-133516 Thu, 23 Aug 2012 17:06:03 +0000 http://paidcontent.org/?p=216769#comment-133516 Being able to skip ads isn’t that big of an innovation if you have to ADD ads to make it possible. Does this seem counterproductive to anyone else? I understand they did it to garner more distribution capability, but seems like the YouTube/Smartphone/Video/Advertizing niche might not be worth all the trouble. I have Dish, and if you like ad-skipping, the Hopper’s Auto Hop feature is brilliant. I work a lot of overtime for Dish, so my DVR is a vital part of my entertainment puzzle. I can skip the ads on my prime time recordings the next day, and it makes it much more manageable to get through my DVR playlist. I save time, don’t have to watch ads, and don’t get nagged for the remote every time a commercial blares!

]]> http://paidcontent.org/2012/08/22/youtube-finally-enables-skippable-mobile-ads/#comment-133015 Thu, 23 Aug 2012 06:28:30 +0000 http://paidcontent.org/?p=216769#comment-133015 YouTube did well task by enabling skippable mobile ads.

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