http://paidcontent.org/2012/08/29/interview-tunein-ceo-plans-radio-ad-pre-rolls-personalization/ The economics of digital content Sat, 25 May 2013 21:53:55 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/08/29/interview-tunein-ceo-plans-radio-ad-pre-rolls-personalization/#comment-143944 Thu, 06 Sep 2012 08:21:53 +0000 http://paidcontent.org/?p=217054#comment-143944 I’m a broadcaster for http://thelegacyfm.tk which plays Progressive Rock and Classic rock. We are on iTunes, RadioLoyalty (which already does pre roll ads) and TuneIn. I feel this is the future of Internet Radio in order to make it a lucrative business especially due to the rising cost of licensing. To never have ads these days is not realistic if you want to have your Station or Internet Radio Service continue to exist. Heck I suspect AOL to do the same thing with its Shoutcast directory in the future.

]]> http://paidcontent.org/2012/08/29/interview-tunein-ceo-plans-radio-ad-pre-rolls-personalization/#comment-138958 Wed, 29 Aug 2012 23:06:59 +0000 http://paidcontent.org/?p=217054#comment-138958 You can skip the test on me. Pre-roll adverts are going to create a negative user experience.

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