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	<title>Comments on: That was fast: Amazon is already discounting settling publishers&#8217; ebooks</title>
	<atom:link href="http://paidcontent.org/2012/09/10/that-was-fast-amazon-is-already-discounting-harpercollins-ebooks/feed/" rel="self" type="application/rss+xml" />
	<link>http://paidcontent.org/2012/09/10/that-was-fast-amazon-is-already-discounting-harpercollins-ebooks/</link>
	<description>The economics of digital content</description>
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		<title>By: Jiri</title>
		<link>http://paidcontent.org/2012/09/10/that-was-fast-amazon-is-already-discounting-harpercollins-ebooks/#comment-151228</link>
		<dc:creator><![CDATA[Jiri]]></dc:creator>
		<pubDate>Tue, 18 Sep 2012 14:16:53 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=217547#comment-151228</guid>
		<description><![CDATA[I think that e book reading will become  more popular in coming years because the way to get knowledge or fun by reading book is more available that way. Im from Czech Republic and around is huge development of e reading and especially  Amazon Kindle e books. You can find these books in public libraries and I do believe schools will buy E readers as accessories soon.]]></description>
		<content:encoded><![CDATA[<p>I think that e book reading will become  more popular in coming years because the way to get knowledge or fun by reading book is more available that way. Im from Czech Republic and around is huge development of e reading and especially  Amazon Kindle e books. You can find these books in public libraries and I do believe schools will buy E readers as accessories soon.</p>
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		<title>By: Tessa</title>
		<link>http://paidcontent.org/2012/09/10/that-was-fast-amazon-is-already-discounting-harpercollins-ebooks/#comment-146594</link>
		<dc:creator><![CDATA[Tessa]]></dc:creator>
		<pubDate>Tue, 11 Sep 2012 22:13:20 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=217547#comment-146594</guid>
		<description><![CDATA[David Thomas,

Many growth companies show little short term profit, as they invest in infrastructure for growth or use tight margins to build their customer base.

And the endgame may well be to renegotiate more favorable deals with publishers, but the middle game currently appears to be to encourage authors to disintermediate and self-publish their books directly to Amazon (while retaining copyright, and the right to also offer their books through other sellers). There appear to be a number of authors who are quite successful with this strategy, mostly previous unknowns.

Perhaps this will ultimately prove terrible for authors, but it&#039;s also possible that it will prove to be just fine for authors and bad merely for publishers.]]></description>
		<content:encoded><![CDATA[<p>David Thomas,</p>
<p>Many growth companies show little short term profit, as they invest in infrastructure for growth or use tight margins to build their customer base.</p>
<p>And the endgame may well be to renegotiate more favorable deals with publishers, but the middle game currently appears to be to encourage authors to disintermediate and self-publish their books directly to Amazon (while retaining copyright, and the right to also offer their books through other sellers). There appear to be a number of authors who are quite successful with this strategy, mostly previous unknowns.</p>
<p>Perhaps this will ultimately prove terrible for authors, but it&#8217;s also possible that it will prove to be just fine for authors and bad merely for publishers.</p>
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		<title>By: Laura Hazard Owen</title>
		<link>http://paidcontent.org/2012/09/10/that-was-fast-amazon-is-already-discounting-harpercollins-ebooks/#comment-146577</link>
		<dc:creator><![CDATA[Laura Hazard Owen]]></dc:creator>
		<pubDate>Tue, 11 Sep 2012 21:38:05 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=217547#comment-146577</guid>
		<description><![CDATA[Yes, that&#039;s right, the publisher gets the same amount of money even if Amazon is taking a loss on the book. However the amount of money that the publisher gets differs based on whether they have an agency or a wholesale contract with Amazon.]]></description>
		<content:encoded><![CDATA[<p>Yes, that&#8217;s right, the publisher gets the same amount of money even if Amazon is taking a loss on the book. However the amount of money that the publisher gets differs based on whether they have an agency or a wholesale contract with Amazon.</p>
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		<title>By: Laura Hazard Owen</title>
		<link>http://paidcontent.org/2012/09/10/that-was-fast-amazon-is-already-discounting-harpercollins-ebooks/#comment-146576</link>
		<dc:creator><![CDATA[Laura Hazard Owen]]></dc:creator>
		<pubDate>Tue, 11 Sep 2012 21:36:32 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=217547#comment-146576</guid>
		<description><![CDATA[To Peter: I haven&#039;t seen HarperCollins&#039; retailer contracts (not surprisingly), so I don&#039;t know if they were able to get retailers agree to these types of agreements (here&#039;s the exact language from the settlement: &quot;a commitment from an e-book retailer that a retailer’s aggregate expenditure on discounts and promotions of the Settling Defendant’s ebooks will not exceed the retailer’s aggregate commission under an agency agreement in which the publisher sets the ebook price and the retailer is compensated through a commission&quot;). If they were able to get that included, though, retailers could discount some titles a lot and not others.

We don&#039;t really know how onerous/limiting that would be for a retailer. We have little-to-no data on how it would actually work; it&#039;s just so early. I&#039;m not sure though that it would be a major concession if a retailer is primarily interested in discounting new frontlist titles.]]></description>
		<content:encoded><![CDATA[<p>To Peter: I haven&#8217;t seen HarperCollins&#8217; retailer contracts (not surprisingly), so I don&#8217;t know if they were able to get retailers agree to these types of agreements (here&#8217;s the exact language from the settlement: &#8220;a commitment from an e-book retailer that a retailer’s aggregate expenditure on discounts and promotions of the Settling Defendant’s ebooks will not exceed the retailer’s aggregate commission under an agency agreement in which the publisher sets the ebook price and the retailer is compensated through a commission&#8221;). If they were able to get that included, though, retailers could discount some titles a lot and not others.</p>
<p>We don&#8217;t really know how onerous/limiting that would be for a retailer. We have little-to-no data on how it would actually work; it&#8217;s just so early. I&#8217;m not sure though that it would be a major concession if a retailer is primarily interested in discounting new frontlist titles.</p>
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		<title>By: Pat Silver-Lasky</title>
		<link>http://paidcontent.org/2012/09/10/that-was-fast-amazon-is-already-discounting-harpercollins-ebooks/#comment-146544</link>
		<dc:creator><![CDATA[Pat Silver-Lasky]]></dc:creator>
		<pubDate>Tue, 11 Sep 2012 20:43:13 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=217547#comment-146544</guid>
		<description><![CDATA[Well, this discussion is on the mark but if you are an independent writer who has had 4 books published by mainstream publishers, and with the passing of time have lost favorite publishers and agents, there is a lot to be said for Amazon. I brought a book out with them 2 years ago - and I&#039;m bringing one out now. We are in changing times.  I won&#039;t tell you the names because it would be advertising. But you can find out easily enough. Pat Silver-Lasky]]></description>
		<content:encoded><![CDATA[<p>Well, this discussion is on the mark but if you are an independent writer who has had 4 books published by mainstream publishers, and with the passing of time have lost favorite publishers and agents, there is a lot to be said for Amazon. I brought a book out with them 2 years ago &#8211; and I&#8217;m bringing one out now. We are in changing times.  I won&#8217;t tell you the names because it would be advertising. But you can find out easily enough. Pat Silver-Lasky</p>
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		<title>By: Bob KC</title>
		<link>http://paidcontent.org/2012/09/10/that-was-fast-amazon-is-already-discounting-harpercollins-ebooks/#comment-146539</link>
		<dc:creator><![CDATA[Bob KC]]></dc:creator>
		<pubDate>Tue, 11 Sep 2012 20:30:54 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=217547#comment-146539</guid>
		<description><![CDATA[Read this alternative view.

http://abovethelaw.com/2012/09/why-write-an-amicus-brief-when-you-can-draw-one-instead/2/]]></description>
		<content:encoded><![CDATA[<p>Read this alternative view.</p>
<p><a href="http://abovethelaw.com/2012/09/why-write-an-amicus-brief-when-you-can-draw-one-instead/2/" rel="nofollow">http://abovethelaw.com/2012/09/why-write-an-amicus-brief-when-you-can-draw-one-instead/2/</a></p>
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		<title>By: Slim934</title>
		<link>http://paidcontent.org/2012/09/10/that-was-fast-amazon-is-already-discounting-harpercollins-ebooks/#comment-146511</link>
		<dc:creator><![CDATA[Slim934]]></dc:creator>
		<pubDate>Tue, 11 Sep 2012 19:43:44 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=217547#comment-146511</guid>
		<description><![CDATA[What a load.

As though the old publishing model in which the publisher retained all the rights and gave a pittance to the author was really in the author&#039;s interest.

This about sums up the silly notion that the traditional publishers are the author&#039;s natural friend.

http://libertarianstandard.com/2012/04/12/ebook-price-fixing-and-bad-journalism/]]></description>
		<content:encoded><![CDATA[<p>What a load.</p>
<p>As though the old publishing model in which the publisher retained all the rights and gave a pittance to the author was really in the author&#8217;s interest.</p>
<p>This about sums up the silly notion that the traditional publishers are the author&#8217;s natural friend.</p>
<p><a href="http://libertarianstandard.com/2012/04/12/ebook-price-fixing-and-bad-journalism/" rel="nofollow">http://libertarianstandard.com/2012/04/12/ebook-price-fixing-and-bad-journalism/</a></p>
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		<title>By: windwhale</title>
		<link>http://paidcontent.org/2012/09/10/that-was-fast-amazon-is-already-discounting-harpercollins-ebooks/#comment-146456</link>
		<dc:creator><![CDATA[windwhale]]></dc:creator>
		<pubDate>Tue, 11 Sep 2012 18:29:26 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=217547#comment-146456</guid>
		<description><![CDATA[Thank goodness for this.  It&#039;s about time something brought about the end of the nonsense that was ebooks actually being MORE expensive than their paperback equivalents.  For instance, I have on my Kindle wishlist Neal Stephenson&#039;s Quicksilver.  Well, when I added it to my list, it was $9.99 vs. the mass market paperback of $7.99.  A 25% premium for a non-physical, 9 year old book?  Come on.  Now, Amazon has it at $7.59.  A slight discount (5%) but, from a consumer perspective, a more appropriate pricing strategy.

The argument around Amazon becoming a monopoly is born by those who cling hopelessly to DRM (guess what? it doesn&#039;t work!).  For those people, I&#039;d encourage them follow the Tor model and go DRM free.  Then you can sell from wherever you like (on the publisher&#039;s site, the author&#039;s, fans&#039;) onto any device the consumer has.  Adapt or die.]]></description>
		<content:encoded><![CDATA[<p>Thank goodness for this.  It&#8217;s about time something brought about the end of the nonsense that was ebooks actually being MORE expensive than their paperback equivalents.  For instance, I have on my Kindle wishlist Neal Stephenson&#8217;s Quicksilver.  Well, when I added it to my list, it was $9.99 vs. the mass market paperback of $7.99.  A 25% premium for a non-physical, 9 year old book?  Come on.  Now, Amazon has it at $7.59.  A slight discount (5%) but, from a consumer perspective, a more appropriate pricing strategy.</p>
<p>The argument around Amazon becoming a monopoly is born by those who cling hopelessly to DRM (guess what? it doesn&#8217;t work!).  For those people, I&#8217;d encourage them follow the Tor model and go DRM free.  Then you can sell from wherever you like (on the publisher&#8217;s site, the author&#8217;s, fans&#8217;) onto any device the consumer has.  Adapt or die.</p>
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		<title>By: Peter</title>
		<link>http://paidcontent.org/2012/09/10/that-was-fast-amazon-is-already-discounting-harpercollins-ebooks/#comment-146245</link>
		<dc:creator><![CDATA[Peter]]></dc:creator>
		<pubDate>Tue, 11 Sep 2012 13:56:54 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=217547#comment-146245</guid>
		<description><![CDATA[Also, I&#039;m pretty sure music and movies, when they are distributed digitally are distributed on the agency model.

The fact that ebook &quot;retailers&quot; incur no marginal costs is the whole point of the agency model.  For price competition to be sustainable and meaningful it must also be accompanied by competition to lower costs.  When there are no costs there can be no cost competition.

But, because it&#039;s unreasonable to expect people to work for free, e-retailers instead receive a commission.

But, logic has lost.]]></description>
		<content:encoded><![CDATA[<p>Also, I&#8217;m pretty sure music and movies, when they are distributed digitally are distributed on the agency model.</p>
<p>The fact that ebook &#8220;retailers&#8221; incur no marginal costs is the whole point of the agency model.  For price competition to be sustainable and meaningful it must also be accompanied by competition to lower costs.  When there are no costs there can be no cost competition.</p>
<p>But, because it&#8217;s unreasonable to expect people to work for free, e-retailers instead receive a commission.</p>
<p>But, logic has lost.</p>
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		<title>By: Peter</title>
		<link>http://paidcontent.org/2012/09/10/that-was-fast-amazon-is-already-discounting-harpercollins-ebooks/#comment-146237</link>
		<dc:creator><![CDATA[Peter]]></dc:creator>
		<pubDate>Tue, 11 Sep 2012 13:46:40 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=217547#comment-146237</guid>
		<description><![CDATA[&quot;The DOJ says that’s OK as long as Amazon doesn’t lose money across that publisher’s entire list.&quot;

The DOJ says that&#039;s OK period.  The requirement that money must be made across the entire list was optional at the publisher&#039;s discretion (read: if the publisher can somehow get the retailers to agree to it)

Is there any word on if Harper Collins actually implemented this anywhere? It appears all ebookstores are discounting HC titles now, even Apple (actually,  Apple has been offering some of the steepest discounts).

My guess going in was that if a publisher tried to bargain for this sort of program, Barnes and Noble and Kobo would probably be the only takers- Apple, Amazon, and Google want to use their cash stockpiles- and the publisher would need to offer B&amp;N and Kobo something in return for participating.]]></description>
		<content:encoded><![CDATA[<p>&#8220;The DOJ says that’s OK as long as Amazon doesn’t lose money across that publisher’s entire list.&#8221;</p>
<p>The DOJ says that&#8217;s OK period.  The requirement that money must be made across the entire list was optional at the publisher&#8217;s discretion (read: if the publisher can somehow get the retailers to agree to it)</p>
<p>Is there any word on if Harper Collins actually implemented this anywhere? It appears all ebookstores are discounting HC titles now, even Apple (actually,  Apple has been offering some of the steepest discounts).</p>
<p>My guess going in was that if a publisher tried to bargain for this sort of program, Barnes and Noble and Kobo would probably be the only takers- Apple, Amazon, and Google want to use their cash stockpiles- and the publisher would need to offer B&amp;N and Kobo something in return for participating.</p>
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