It worked pretty well albeit taking over the actual audio stream on your big screen, unlike YAPPFACTOR which does risk becoming noise over that man Dermot, but who is to know….maybe letting Jakes comedy onto our sofas aint such a scary thought, maybe it is…something the viewers will decide.

As for Zeebox hijacking advertising revenues from ITV, Syco and Freemantlemedia – a bit of doom-mongering from the folks at Telegraph is sometimes a good thing.

Will it actually happen? Nope.

If YAPPFACTOR becomes a success, then will it make ITV look at their legal options before realising they need to stop trying to protect an old model and start exploring the new? Hopefully.

Either way ITV and all the other broadcasters will be sitting up and watching to see how viewers take to this kind of thing…if viewers like it, then they might even realise that its gonna help them when it comes to negotiating new deals with some of their overpriced talent (not you Dermot….you are worth every penny ha!)

Finally, maybe Simon Cowell and Will.i.am should invite Anthony Rose to be a judge on their new show which they say is looking for the next uber geek supremo…now that would be some kind of irony for Syco :p

@mediadventurer