http://paidcontent.org/2012/11/08/five-ways-digital-isnt-working-for-trinity-mirror/ The economics of digital content Tue, 21 May 2013 18:39:00 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/11/08/five-ways-digital-isnt-working-for-trinity-mirror/#comment-170023 Thu, 08 Nov 2012 14:16:40 +0000 http://paidcontent.org/?p=220348#comment-170023 A fantastic summary – our whole team had a look. The options for monetisation can all be double-edged swords I think, but the surest route to failure is for them to stay as they are.

]]> http://paidcontent.org/2012/11/08/five-ways-digital-isnt-working-for-trinity-mirror/#comment-169985 Thu, 08 Nov 2012 11:54:55 +0000 http://paidcontent.org/?p=220348#comment-169985 Ads don’t generate the cash. IT’s that simple. It’s too much work to create content.

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