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	<title>Comments on: Is it time for the New York Times to embrace sponsored stories?</title>
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	<link>http://paidcontent.org/2012/11/14/is-it-time-for-the-new-york-times-to-embrace-sponsored-stories/</link>
	<description>The economics of digital content</description>
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		<title>By: Jeff John Roberts</title>
		<link>http://paidcontent.org/2012/11/14/is-it-time-for-the-new-york-times-to-embrace-sponsored-stories/#comment-172639</link>
		<dc:creator><![CDATA[Jeff John Roberts]]></dc:creator>
		<pubDate>Thu, 15 Nov 2012 17:50:01 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=220658#comment-172639</guid>
		<description><![CDATA[Really well stated, John. I agree clarity and transparency are the ticket as we find a way forward. Finally, last I checked, the FTC still has rules forbidding astro-turfing and undisclosed endorsements..]]></description>
		<content:encoded><![CDATA[<p>Really well stated, John. I agree clarity and transparency are the ticket as we find a way forward. Finally, last I checked, the FTC still has rules forbidding astro-turfing and undisclosed endorsements..</p>
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		<title>By: Jeff John Roberts</title>
		<link>http://paidcontent.org/2012/11/14/is-it-time-for-the-new-york-times-to-embrace-sponsored-stories/#comment-172628</link>
		<dc:creator><![CDATA[Jeff John Roberts]]></dc:creator>
		<pubDate>Thu, 15 Nov 2012 17:23:10 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=220658#comment-172628</guid>
		<description><![CDATA[William, thanks for your thoughtful comment. I appreciate your insight but would like to make clear that I&#039;m not advocating for the papers to force their journalists to adopt a partisan stance (I&#039;m no fan of Fox, believe me). 

Regarding the NYT and WSJ, I don&#039;t think there&#039;s anything wrong in pointing out the obvious fact that WSJ&#039;s owners, editorial board and most of its readers are Republican while those constituencies at the NYT are Democrats. And in both cases, the news is delivered objectively while the op-ed pages tilt right and left respectively. 

As long as the lines between news, opinion are advertising are clearly delineated, I don&#039;t think &quot;native advertising&quot; (or whatever buzzword we wish to use) will bring about ruin to journalism.]]></description>
		<content:encoded><![CDATA[<p>William, thanks for your thoughtful comment. I appreciate your insight but would like to make clear that I&#8217;m not advocating for the papers to force their journalists to adopt a partisan stance (I&#8217;m no fan of Fox, believe me). </p>
<p>Regarding the NYT and WSJ, I don&#8217;t think there&#8217;s anything wrong in pointing out the obvious fact that WSJ&#8217;s owners, editorial board and most of its readers are Republican while those constituencies at the NYT are Democrats. And in both cases, the news is delivered objectively while the op-ed pages tilt right and left respectively. </p>
<p>As long as the lines between news, opinion are advertising are clearly delineated, I don&#8217;t think &#8220;native advertising&#8221; (or whatever buzzword we wish to use) will bring about ruin to journalism.</p>
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		<title>By: William</title>
		<link>http://paidcontent.org/2012/11/14/is-it-time-for-the-new-york-times-to-embrace-sponsored-stories/#comment-172614</link>
		<dc:creator><![CDATA[William]]></dc:creator>
		<pubDate>Thu, 15 Nov 2012 16:54:22 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=220658#comment-172614</guid>
		<description><![CDATA[Jeff, as a media professional, I strongly disagree with the sentiment that either the Times is liberal leaning or that the Journal is &quot;Republican.&quot; Making theses accusations displays a limited knowledge of journalism, so let me teach you a little lesson in readership that a writer for PaidContent might not understand. The readership of the New York Times are urban-living, trend-chasing, usually lower middle to upper middle class, intellectuals. The Times writes about the issues of interest to its audience. That doesn&#039;t mean they sway their content to favor their readers worldview. When they advocated for the Iraq war or Bush&#039;s wall street bailouts, or took birtherism claims seriously, they certainly didn&#039;t favor liberal ideals. WSJ&#039;s readership is investors and business types and that paper addresses concerns of interest to them. That doesn&#039;t mean they&#039;re anything like the right-wing propaganda machine that blares out of drive time talk radio hurling racist and misogynist dares at all of America. Sure it&#039;s gone downhill since Murdouch took it over, but its not some sensationalist GOP mouth piece like the rest of his nonsense. 

And it is way different that native advertising. Journalists should comfort the afflicted and afflict the comfortable, question the status quo and reveal truths businesses, politicians and other powerful entities seek to hide. Giving those entities any sway over content, even this limited sway is immoral and unethical and it destroys journalism.]]></description>
		<content:encoded><![CDATA[<p>Jeff, as a media professional, I strongly disagree with the sentiment that either the Times is liberal leaning or that the Journal is &#8220;Republican.&#8221; Making theses accusations displays a limited knowledge of journalism, so let me teach you a little lesson in readership that a writer for PaidContent might not understand. The readership of the New York Times are urban-living, trend-chasing, usually lower middle to upper middle class, intellectuals. The Times writes about the issues of interest to its audience. That doesn&#8217;t mean they sway their content to favor their readers worldview. When they advocated for the Iraq war or Bush&#8217;s wall street bailouts, or took birtherism claims seriously, they certainly didn&#8217;t favor liberal ideals. WSJ&#8217;s readership is investors and business types and that paper addresses concerns of interest to them. That doesn&#8217;t mean they&#8217;re anything like the right-wing propaganda machine that blares out of drive time talk radio hurling racist and misogynist dares at all of America. Sure it&#8217;s gone downhill since Murdouch took it over, but its not some sensationalist GOP mouth piece like the rest of his nonsense. </p>
<p>And it is way different that native advertising. Journalists should comfort the afflicted and afflict the comfortable, question the status quo and reveal truths businesses, politicians and other powerful entities seek to hide. Giving those entities any sway over content, even this limited sway is immoral and unethical and it destroys journalism.</p>
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		<title>By: John Phillip Abrams</title>
		<link>http://paidcontent.org/2012/11/14/is-it-time-for-the-new-york-times-to-embrace-sponsored-stories/#comment-172594</link>
		<dc:creator><![CDATA[John Phillip Abrams]]></dc:creator>
		<pubDate>Thu, 15 Nov 2012 16:33:34 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=220658#comment-172594</guid>
		<description><![CDATA[I am a Consumer Protection Attorney who is ANTI-native advertising (aka: &quot;Scam-Spam&quot;).  The Consumer of News (the public) is fooled by Scam-Spam and duped into thing a &#039;supposedly&#039; safe news source is advising its reader.  Consumers of News must get well delineated information with clear sponsorship of the posting.  But equally, everyone should have a Voice in the marketplace of ideas. 

The internet is the best suited forum holding the potential for true Jeffersonian Democracy, and unlike the Citizens United case, the corps and groups would not be treated equally to living people. Corps &amp; Groups would actually have to pay to post (again with clearly marked separation), BUT the People&#039;s voice must be free to post. All of the above must be transparent as to the author&#039;s verifiable information. 

Look, we know who the NYT or WSJ is and we know we know their political leanings. There is no ambush of bias or journalistic deceit, on the contrary, you may disagree with their political leanings, but the bias is not hidden. What we need is a multiplicity of ideas (not a confined restriction). This is the Information Age,so the key is no longer &#039;the flow&#039; of information once restrained by paper, ink &amp; delivery, we now have ideal &#039;flow&#039; (possibly even information overload). 

What we need as Consumers of the News is:  (1) selection clarity and (2) source transparency. So give us better menus and cool ways to access subtopics, but also let us roll through any self-discovery that pleases us. If the NYT and WSJ wants to be relevant, try relating to the only audience you have left. We are online and need you to think bigger to keep pace with us.]]></description>
		<content:encoded><![CDATA[<p>I am a Consumer Protection Attorney who is ANTI-native advertising (aka: &#8220;Scam-Spam&#8221;).  The Consumer of News (the public) is fooled by Scam-Spam and duped into thing a &#8216;supposedly&#8217; safe news source is advising its reader.  Consumers of News must get well delineated information with clear sponsorship of the posting.  But equally, everyone should have a Voice in the marketplace of ideas. </p>
<p>The internet is the best suited forum holding the potential for true Jeffersonian Democracy, and unlike the Citizens United case, the corps and groups would not be treated equally to living people. Corps &amp; Groups would actually have to pay to post (again with clearly marked separation), BUT the People&#8217;s voice must be free to post. All of the above must be transparent as to the author&#8217;s verifiable information. </p>
<p>Look, we know who the NYT or WSJ is and we know we know their political leanings. There is no ambush of bias or journalistic deceit, on the contrary, you may disagree with their political leanings, but the bias is not hidden. What we need is a multiplicity of ideas (not a confined restriction). This is the Information Age,so the key is no longer &#8216;the flow&#8217; of information once restrained by paper, ink &amp; delivery, we now have ideal &#8216;flow&#8217; (possibly even information overload). </p>
<p>What we need as Consumers of the News is:  (1) selection clarity and (2) source transparency. So give us better menus and cool ways to access subtopics, but also let us roll through any self-discovery that pleases us. If the NYT and WSJ wants to be relevant, try relating to the only audience you have left. We are online and need you to think bigger to keep pace with us.</p>
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		<title>By: Steve</title>
		<link>http://paidcontent.org/2012/11/14/is-it-time-for-the-new-york-times-to-embrace-sponsored-stories/#comment-172491</link>
		<dc:creator><![CDATA[Steve]]></dc:creator>
		<pubDate>Thu, 15 Nov 2012 13:57:33 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=220658#comment-172491</guid>
		<description><![CDATA[Is this really all that new? For years newspapers have had I their print editions. &quot;Special sections&quot; on cars, education, etc. these all contained native advertising... And labeled as such.]]></description>
		<content:encoded><![CDATA[<p>Is this really all that new? For years newspapers have had I their print editions. &#8220;Special sections&#8221; on cars, education, etc. these all contained native advertising&#8230; And labeled as such.</p>
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		<title>By: Jeff John Roberts</title>
		<link>http://paidcontent.org/2012/11/14/is-it-time-for-the-new-york-times-to-embrace-sponsored-stories/#comment-172455</link>
		<dc:creator><![CDATA[Jeff John Roberts]]></dc:creator>
		<pubDate>Thu, 15 Nov 2012 12:21:53 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=220658#comment-172455</guid>
		<description><![CDATA[BuzzFeed appears to like the term &quot;Featured Partner.&quot; They use this term along with the sponsor&#039;s logo and a different colored story box to designate this type of content on the homepage. There&#039;s an example today of &quot;27 cats that just can&#039;t handle it&quot; by &quot;Feature Partner&quot; Virgin Mobile. But, yes, this still doesn&#039;t denote sponsored content as clearly as other publications.]]></description>
		<content:encoded><![CDATA[<p>BuzzFeed appears to like the term &#8220;Featured Partner.&#8221; They use this term along with the sponsor&#8217;s logo and a different colored story box to designate this type of content on the homepage. There&#8217;s an example today of &#8220;27 cats that just can&#8217;t handle it&#8221; by &#8220;Feature Partner&#8221; Virgin Mobile. But, yes, this still doesn&#8217;t denote sponsored content as clearly as other publications.</p>
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		<title>By: Greg Mathes</title>
		<link>http://paidcontent.org/2012/11/14/is-it-time-for-the-new-york-times-to-embrace-sponsored-stories/#comment-172341</link>
		<dc:creator><![CDATA[Greg Mathes]]></dc:creator>
		<pubDate>Thu, 15 Nov 2012 08:35:30 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=220658#comment-172341</guid>
		<description><![CDATA[Are you sure that Buzzfeed article linked is a &quot;sponsored story?&quot; Is Buzzfeed&#039;s &quot;innovation&quot; in this space just to eliminate the clear denoting of commercials so that readers never know what they&#039;re getting?

All I see is &quot;Buzzfeed Partner.&quot; Couldn&#039;t anyone be a Buzzfeed Partner?]]></description>
		<content:encoded><![CDATA[<p>Are you sure that Buzzfeed article linked is a &#8220;sponsored story?&#8221; Is Buzzfeed&#8217;s &#8220;innovation&#8221; in this space just to eliminate the clear denoting of commercials so that readers never know what they&#8217;re getting?</p>
<p>All I see is &#8220;Buzzfeed Partner.&#8221; Couldn&#8217;t anyone be a Buzzfeed Partner?</p>
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		<title>By: Aaron Brown</title>
		<link>http://paidcontent.org/2012/11/14/is-it-time-for-the-new-york-times-to-embrace-sponsored-stories/#comment-172333</link>
		<dc:creator><![CDATA[Aaron Brown]]></dc:creator>
		<pubDate>Thu, 15 Nov 2012 08:10:15 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=220658#comment-172333</guid>
		<description><![CDATA[Yes it&#039;s high time for &#039;The Paper of Record&#039;, which  has already made the decision to devote far too much of its resources to catering to the elite far too well-heeled class of its readership, which appeals to the few advertisers it has left, with reams of stories about dogs, and vacation destinations.  So now they can jettison the last semblance of credibility, and sell their sole entirely to corporate interests, in order to keep a dying paper alive for a few more years before it finally folds.  Yes please turn yourself into a two dollar whore, if nothing else for the sake of the few people still getting pensions from your pension fund

 As a long-time subscriber, I stopped paying for the New York Times six years ago, specifically because the independent contractors they hired to deliver the paper couldn&#039;t do their job consistently, and the New York Times still expected me to pay for my subscription, even when they were delivering my paper to a former address in another state.  I won&#039;t do business with people who can&#039;t keep up their end.  I still read it of course, but I&#039;ll never pay again.  And it doesn&#039;t even matter to the times because I&#039;m not part of the demographic that their advertisers want to appeal to, so I&#039;m irrelevant, and that&#039;s a huge part of their problem. 

 A part of me is sad, but a more important part of me Has a great deal of contempt for a paper I had nothing but respect for in times gone by.]]></description>
		<content:encoded><![CDATA[<p>Yes it&#8217;s high time for &#8216;The Paper of Record&#8217;, which  has already made the decision to devote far too much of its resources to catering to the elite far too well-heeled class of its readership, which appeals to the few advertisers it has left, with reams of stories about dogs, and vacation destinations.  So now they can jettison the last semblance of credibility, and sell their sole entirely to corporate interests, in order to keep a dying paper alive for a few more years before it finally folds.  Yes please turn yourself into a two dollar whore, if nothing else for the sake of the few people still getting pensions from your pension fund</p>
<p> As a long-time subscriber, I stopped paying for the New York Times six years ago, specifically because the independent contractors they hired to deliver the paper couldn&#8217;t do their job consistently, and the New York Times still expected me to pay for my subscription, even when they were delivering my paper to a former address in another state.  I won&#8217;t do business with people who can&#8217;t keep up their end.  I still read it of course, but I&#8217;ll never pay again.  And it doesn&#8217;t even matter to the times because I&#8217;m not part of the demographic that their advertisers want to appeal to, so I&#8217;m irrelevant, and that&#8217;s a huge part of their problem. </p>
<p> A part of me is sad, but a more important part of me Has a great deal of contempt for a paper I had nothing but respect for in times gone by.</p>
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		<title>By: Jeff John Roberts</title>
		<link>http://paidcontent.org/2012/11/14/is-it-time-for-the-new-york-times-to-embrace-sponsored-stories/#comment-172253</link>
		<dc:creator><![CDATA[Jeff John Roberts]]></dc:creator>
		<pubDate>Thu, 15 Nov 2012 03:24:26 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=220658#comment-172253</guid>
		<description><![CDATA[&quot;Bored&quot; -- your comment is a bit incendiary but you may have hit on something. Whatever its claims to objectivity, the NYT is assuredly a left-leaning, Democratic paper in the same way the WSJ is Republican. And you&#039;re right that the op-ed&#039;s and guest voices in the paper edition are typically an extension of this -- is this so different from native advertising?]]></description>
		<content:encoded><![CDATA[<p>&#8220;Bored&#8221; &#8212; your comment is a bit incendiary but you may have hit on something. Whatever its claims to objectivity, the NYT is assuredly a left-leaning, Democratic paper in the same way the WSJ is Republican. And you&#8217;re right that the op-ed&#8217;s and guest voices in the paper edition are typically an extension of this &#8212; is this so different from native advertising?</p>
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		<title>By: Bored</title>
		<link>http://paidcontent.org/2012/11/14/is-it-time-for-the-new-york-times-to-embrace-sponsored-stories/#comment-172250</link>
		<dc:creator><![CDATA[Bored]]></dc:creator>
		<pubDate>Thu, 15 Nov 2012 03:04:58 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.org/?p=220658#comment-172250</guid>
		<description><![CDATA[Well since their political and opinion sections are basically all &#039;native advertising&#039; for the democratic party why shouldn&#039;t the rest of the site go native.]]></description>
		<content:encoded><![CDATA[<p>Well since their political and opinion sections are basically all &#8216;native advertising&#8217; for the democratic party why shouldn&#8217;t the rest of the site go native.</p>
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