Comments on: Where Europe’s subscribers are — and aren’t http://paidcontent.org/2012/11/21/where-europes-subscribers-are-and-arent/ The economics of digital content Mon, 20 May 2013 20:16:37 +0000 hourly 1 http://wordpress.com/ By: Greg Golebiewski http://paidcontent.org/2012/11/21/where-europes-subscribers-are-and-arent/#comment-176416 Thu, 22 Nov 2012 15:16:13 +0000 http://paidcontent.org/?p=221033#comment-176416 It should be added that the use of pay services is largely limited by cost (48%) but also by the lack of programs of interest (28%). 31% or three in ten Europeans would be prepared to pay for content perceived better, for example from other countries. Among those, slightly more would prefer to pay per view than pay a subscription (17% vs. 14%).

Also of interest should be the fact that those who are willing to pay are likely to be the younger respondents (aged 15-24 years and 25-39 year olds), those in higher social groups and those who use the Internet every day.

How does the paywall strategy fits into this? It does not. Once again, the data shows that people prefer on-demand systems, and that such systems are the future of paid content.

]]> By: Bastard http://paidcontent.org/2012/11/21/where-europes-subscribers-are-and-arent/#comment-175977 Wed, 21 Nov 2012 16:39:49 +0000 http://paidcontent.org/?p=221033#comment-175977 This is bull shit

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