Comments on: Coming in 2013 – targeted TV ads

By: Jim Meyers

Jim Meyers — Mon, 17 Dec 2012 06:46:28 +0000

Not sure why anyone would find this hard to believe. The future of all advertising – from television to mobile – will hinge upon accurate targeting and messaging relevance. Entire ad networks are now pointing to this simple combination as a winning tandem time and again – http://blog.airpush.com/redesigning-messaging-relevance-how-we-grew-to-2/

By: kmp22

kmp22 — Sun, 02 Dec 2012 11:17:17 +0000

Not sure how I feel about this. It’s bad/creepy enough that I see targeted ads on/from sites I visit.

By: Tucker Snedeker

Tucker Snedeker — Sat, 01 Dec 2012 19:53:48 +0000

This is old-school thinking. Why isn”t targeting better for every single impression? Advertisers want results. Your argument is the equivalent of saying horse buggies are better because that’s the way we traveled or years.

By: Chris Taylor

Chris Taylor — Fri, 30 Nov 2012 20:24:10 +0000

This is why we can get excited about mobile technology and its marketing potential but need to keep perspective on the real end goal…targeted marketing. Mobile, TV set top box, etc. It doesn’t matter the medium when what’ really at stake is personalized, targeting marketing by any means available.

By: Tim O'Connor

Tim O'Connor — Fri, 30 Nov 2012 20:21:33 +0000

This is a big fail. Premium brand TV Advertising is all about scale of reach, not micro audience segmentation. The larger the audience, the higher the eCPM. We’ve seen these sort of initiatives in the US and they add massive technical complexity, but don’t work with the industry’s existing business model.

By: Harry Gardiner

Harry Gardiner — Fri, 30 Nov 2012 12:59:25 +0000

Great article. It’s great to see accessible technology being utilised so well.