Comments on: Forecast: Internet ad spend will outstrip all print in 2015 http://paidcontent.org/2012/12/02/forecast-internet-ad-spend-will-outstrip-all-print-in-2015/ The economics of digital content Thu, 23 May 2013 04:04:08 +0000 hourly 1 http://wordpress.com/ By: michaelvbaker http://paidcontent.org/2012/12/02/forecast-internet-ad-spend-will-outstrip-all-print-in-2015/#comment-181045 Mon, 03 Dec 2012 22:48:58 +0000 http://paidcontent.org/?p=221426#comment-181045 Premature to the consumer or the Dealer? This discussion is elementary/carnal knowledge to two years ago…………….

]]> By: Dave Pilcher http://paidcontent.org/2012/12/02/forecast-internet-ad-spend-will-outstrip-all-print-in-2015/#comment-180883 Mon, 03 Dec 2012 16:39:53 +0000 http://paidcontent.org/?p=221426#comment-180883 Considering the iPad wasn’t launched until spring of 2010 and the announcement of ‘The Daily’ shuttering today – I feel your prediction is premature. I don’t feel like you can line-up these mature advertising markets against a new fledgling source like the internet and predict the next few years. It’s too early to tell and the only reason forecasts like this are created is to use them to sell digital space. . . which I know you said it’s “not purely a digital growth story” but that’s what it will be used for – accurate or not.

Plus you are doing this during an economic downturn where most mature industries are suffering – print (newspaper/magazines) or not. Ad spending is down not because those media vehicles don’t work. . .

I’m not saying internet ad sales won’t grow but you are only showing a small window of time of factual events and then trending along very similar inclines/declines.

But – I too – cannot predict the future. We’ll both have to wait and see. Opinions are just that.

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