Comments on: Time Inc.’s MyRecipes.com launches e-cookbook series http://paidcontent.org/2012/12/11/time-inc-s-myrecipes-com-launches-e-cookbook-series/ The economics of digital content Mon, 17 Jun 2013 22:31:41 +0000 hourly 1 http://wordpress.com/ By: Jordan Kurzweil http://paidcontent.org/2012/12/11/time-inc-s-myrecipes-com-launches-e-cookbook-series/#comment-187066 Tue, 11 Dec 2012 22:08:17 +0000 http://paidcontent.org/?p=221930#comment-187066 Absolutely the right idea. Entirely weak execution.

1 – Marketing and distribution: Try to find “MyRecipes Best-Loved Cookies for Every Occasion” in iTunes without searching. You can’t. Try to find a promotion for it on MyRecipes.com (probably the best and most powerful tool for Time Inc. to drive downloads. You can’t.

2 – Value proposition: You want $3.99 for what? Unrefined design and book interface. No enhancements for using in the kitchen. Recipes you can get via a simple search on MyRecipes.com for free (if it had a “highest rated filter”) without any editorial packaging to make the reader care (why should I cook this cookie?). Itsy bitsy little images. Strange page breaks.

On the plus side: Fast, reactive publishing. Links from the book/app back to MyRecipes.com.

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