http://paidcontent.org/2012/12/12/study-says-half-of-media-buyers-will-try-native-advertising-in-2013/ The economics of digital content Sun, 19 May 2013 22:28:22 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/12/12/study-says-half-of-media-buyers-will-try-native-advertising-in-2013/#comment-188871 Sat, 15 Dec 2012 00:59:38 +0000 http://paidcontent.org/?p=222034#comment-188871 It makes sense to go native, especially in the new paradigm of 1 on 1 marketing, engagement, and “conversation”. But I agree that “native” is nothing new. Look at endorsement radio. Live endorsement reads from djs or sports/newstalk talents have given advertisers the opportunity to go native since media began: http://www.endorsementradio.com/blog/2010/06/inc-magazine-article-on-endorsement-radio/

]]> http://paidcontent.org/2012/12/12/study-says-half-of-media-buyers-will-try-native-advertising-in-2013/#comment-188730 Fri, 14 Dec 2012 18:29:06 +0000 http://paidcontent.org/?p=222034#comment-188730 You call the ads EXPENSIVE TV Ads, when we are finding that Local Broadcast is more efficient than Internet with a 1:10 return…how can these ads be expensive when the ROI is better than internet?

]]> http://paidcontent.org/2012/12/12/study-says-half-of-media-buyers-will-try-native-advertising-in-2013/#comment-188400 Fri, 14 Dec 2012 02:14:01 +0000 http://paidcontent.org/?p=222034#comment-188400 There is a whole LinkedIn group that discusses Native Online Advertising.
http://www.linkedin.com/groups/Native-Online-Advertising-4735471?gid=4735471&trk=hb_side_g

]]> http://paidcontent.org/2012/12/12/study-says-half-of-media-buyers-will-try-native-advertising-in-2013/#comment-188024 Thu, 13 Dec 2012 09:48:26 +0000 http://paidcontent.org/?p=222034#comment-188024 Very good infographic from the same folks on native advertising that covers publishers and investors: http://news.solvemedia.com/post/37787487410/native-advertising-in-context-infographic

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