http://paidcontent.org/2012/12/12/trustpilot-takes-e10-million-to-help-consumers-rate-etailers/ The economics of digital content Mon, 20 May 2013 23:21:42 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/12/12/trustpilot-takes-e10-million-to-help-consumers-rate-etailers/#comment-188533 Fri, 14 Dec 2012 09:40:55 +0000 http://paidcontent.org/?p=221993#comment-188533 am looking into using Trust Pilot because Google requires you to have reviews from a third party site or Google shopping, in order to show customer reviews next to your ads. Fake reviews can obviously be generated by placing fake orders. As a small business owner, I don’t have the time to place hundreds of fake orders and then refund all of them to myself later. The fact is that most will be generated by real customers as emails are sent and responded too. A percentage will be fake. I’m more upset by the fact that I have to pay a company to do this for Google to accept the reviews. My hosting company can already do this, but Google will not accept these reviews. Google is favoring companies that have the extra cash flow to spend on a review service. Google’s actions concerning reviews, Google shopping is no longer free, and they allow larger competitors to list multiple ads that show the same product with different URLs like http://islandloans.co.uk/

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