Comments on: 87% of U.S. magazine and newspaper publishers have an iPad app, survey says http://paidcontent.org/2012/12/17/85-of-u-s-magazine-and-newspaper-publishers-have-an-ipad-app-survey-says/ The economics of digital content Wed, 19 Jun 2013 00:19:46 +0000 hourly 1 http://wordpress.com/ By: Cathy Miller http://paidcontent.org/2012/12/17/85-of-u-s-magazine-and-newspaper-publishers-have-an-ipad-app-survey-says/#comment-195704 Thu, 03 Jan 2013 16:30:37 +0000 http://paidcontent.org/?p=222239#comment-195704 Remember, it doesn’t say “native app”, it says App. The out-of-the box solutions, from replica providers, or wrappers around a mobile site, counts as an app if you have to download it from the I-tunes store, which isn’t really a strategic solution, more of a follow-the leader approach.

]]> By: Scott Johnson http://paidcontent.org/2012/12/17/85-of-u-s-magazine-and-newspaper-publishers-have-an-ipad-app-survey-says/#comment-191252 Thu, 20 Dec 2012 19:39:20 +0000 http://paidcontent.org/?p=222239#comment-191252 I’m sure that is you had “actual” numbers, you’d see more like 87% of ALL magazines and ALL newspapers headquartered in the U.S. DO NOT have a native iPad app

]]> By: Dan McFarland http://paidcontent.org/2012/12/17/85-of-u-s-magazine-and-newspaper-publishers-have-an-ipad-app-survey-says/#comment-190739 Wed, 19 Dec 2012 00:14:24 +0000 http://paidcontent.org/?p=222239#comment-190739 Isnt the real question “What do they do with an app?” over whether they have one? We have examples of app failures (The Daily), but who can point to some app successes??

]]> By: Daniel Sharp http://paidcontent.org/2012/12/17/85-of-u-s-magazine-and-newspaper-publishers-have-an-ipad-app-survey-says/#comment-190451 Tue, 18 Dec 2012 10:13:39 +0000 http://paidcontent.org/?p=222239#comment-190451 Really interesting data here… we’re seeing lots of publishers using our products and frameworks show a healthy interest in other platforms, especially Windows 8, which is great. http://www.stonewash.co.uk

]]> By: Bond Interactive http://paidcontent.org/2012/12/17/85-of-u-s-magazine-and-newspaper-publishers-have-an-ipad-app-survey-says/#comment-190121 Mon, 17 Dec 2012 18:19:01 +0000 http://paidcontent.org/?p=222239#comment-190121 Good to see adoption to digital has taken off. The standard first step seem close to complete, the next step is for it to be profitable & sustainable.

]]> By: Cliff http://paidcontent.org/2012/12/17/85-of-u-s-magazine-and-newspaper-publishers-have-an-ipad-app-survey-says/#comment-190101 Mon, 17 Dec 2012 17:39:18 +0000 http://paidcontent.org/?p=222239#comment-190101 I would question the actual results here, they say 210 members were asked to take part in the survey, I image not many did, also there are very few native magazines apps on android and they claim 75% I doubt this very much unless just few responded.

]]> By: Jeff Bruss http://paidcontent.org/2012/12/17/85-of-u-s-magazine-and-newspaper-publishers-have-an-ipad-app-survey-says/#comment-190093 Mon, 17 Dec 2012 17:19:40 +0000 http://paidcontent.org/?p=222239#comment-190093 This is the most ridiculous stat I’ve ever read. 87 percent of newspaper and magazine publishers still don’t even have a decent web strategy, much less a native tablet app. Perhaps this *might* be the case with mainstream consumer magazines and large-market newspapers, but not a blanket statistic that applies to any publishing market. No way, no how.

]]> By: Tim Acheson http://paidcontent.org/2012/12/17/85-of-u-s-magazine-and-newspaper-publishers-have-an-ipad-app-survey-says/#comment-190024 Mon, 17 Dec 2012 14:47:26 +0000 http://paidcontent.org/?p=222239#comment-190024 This phenomenon is known as the iPad app bandwagon.

There have also been iPad only publications, like The Daily which was an abject failure — providing an instructive case study in the dangers of believing Apple hype.

]]> By: Sandpiper Charlie http://paidcontent.org/2012/12/17/85-of-u-s-magazine-and-newspaper-publishers-have-an-ipad-app-survey-says/#comment-190003 Mon, 17 Dec 2012 14:11:34 +0000 http://paidcontent.org/?p=222239#comment-190003 …but the Governor of California (Jerry Brown) discourages their use. Earlier this year, he admonished several state departments for purchasing iPads for their staff. Quite unbelievable, considering the company that makes them (Apple) was born and reared in California.

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