http://paidcontent.org/2012/12/23/how-publishers-are-getting-over-the-app-debate-3-examples/ The economics of digital content Fri, 24 May 2013 15:42:15 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2012/12/23/how-publishers-are-getting-over-the-app-debate-3-examples/#comment-197156 Mon, 14 Jan 2013 10:44:06 +0000 http://paidcontent.org/?p=222466#comment-197156 From a non techy lay man perspective, I totally agree – but then why the big growth in the AppWorld. Am a small publisher and not sure which way to go other than being smart and shutting down my money loosing publishing business for starters.

]]> http://paidcontent.org/2012/12/23/how-publishers-are-getting-over-the-app-debate-3-examples/#comment-195451 Wed, 02 Jan 2013 12:57:05 +0000 http://paidcontent.org/?p=222466#comment-195451 We’ve been telling B2B clients for a long time that building custom apps rarely has a happy ending. There are a lot of hassles involved in building apps, and Apple’s pricing practice makes profitability difficult. Better to focus on a single, all-purpose, responsive-designed website that looks great on both a PC and smartphone. Keeping your audience on a single platform solves innumerable problems of having a website and mobile app running simultaneously.

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