Comments on: Don’t say display ads are dead: ESPN shows there’s life in an old format

By: Mike Stern

Mike Stern — Mon, 07 Jan 2013 22:25:44 +0000

Interesting – worth taking a look also at what Klaustech are doing with their new SlideCast format – http://demo.klaustech.com/sites/telegraph/

By: kitchenindex

kitchenindex — Mon, 07 Jan 2013 19:39:42 +0000

I think what the author is saying is that display ads need to be interactive and engaging in order to attract clicks. This is a good tactic for a major brand but maybe not for small local businesses.

By: Rich

Rich — Mon, 07 Jan 2013 08:57:48 +0000

How is that an ad? It’s promotional content for the game. It’s not an ad for GM or Tide or American Airlines. Someone will click on it because it’s fan based. Tell me how that applies to an ad that actually makes money – and how you get anyone to click on one and not click “close” as fast as possible.

By: Sarah Prater

Sarah Prater — Fri, 04 Jan 2013 22:38:39 +0000

These ads cool, but they are not completely dynamic and are not in the wallpaper space at all. You can see that if you make the page smaller the ads stay fixed (not dynamic). And you can see that there is still empty white space outside the content page and below the graphic, when you scroll.

To see what truly dynamic ads would look like on this page when they fill up the empty space outside the content page, click here:
http://www.liqwid.com/demo/fiton.aspx?w=1280&a=center&ll=1&ltm=1&lrm=1&lb=1&lm=1&rl=1&rt=1&rr=1&rb=1&rm=1&u=http%3A%2F%2Fespn.go.com%2F

Zoom out to see the ads liquefy dynamically to fit the available space. This kind of ad can be implemented on ESPN or any fixed, responsive or mobile site with a one-time, one-tag approach.

By: Al Mond

Al Mond — Fri, 04 Jan 2013 16:56:19 +0000

There’s an interesting LinkedIn group that discusses Native Online Advertising with many industry professionals chiming in: http://www.linkedin.com/groups/Native-Online-Advertising-4735471?trk=myg_ugrp_ovr