Comments on: How long will Twitter allow users like AP to sell their own ads? http://paidcontent.org/2013/01/07/how-long-will-twitter-allow-users-like-ap-to-sell-their-own-ads/ The economics of digital content Sun, 19 May 2013 12:06:38 +0000 hourly 1 http://wordpress.com/ By: azrasta http://paidcontent.org/2013/01/07/how-long-will-twitter-allow-users-like-ap-to-sell-their-own-ads/#comment-197342 Wed, 16 Jan 2013 14:58:49 +0000 http://paidcontent.org/?p=223013#comment-197342 probably yes. Advertising is everywhere, so anyone that can take avantage of it, will.

]]> By: Dorian Benkoil http://paidcontent.org/2013/01/07/how-long-will-twitter-allow-users-like-ap-to-sell-their-own-ads/#comment-197200 Mon, 14 Jan 2013 20:38:01 +0000 http://paidcontent.org/?p=223013#comment-197200 I have sold ads into a media property’s Twitter stream, and have wondered when the day could come when Twitter taps us on the shoulder. My hope is that they’re smart enough to make it a win-win, so that we can continue to place the ads, and Twitter takes a small proportion, rather than shutting it down and forcing the client to go to them. That would not only hurt us , but also (continued on MediaFlect.com).

]]> By: Rob Leathern http://paidcontent.org/2013/01/07/how-long-will-twitter-allow-users-like-ap-to-sell-their-own-ads/#comment-196819 Tue, 08 Jan 2013 16:05:32 +0000 http://paidcontent.org/?p=223013#comment-196819 Let’s set aside the “news publication tweeting advertising” instead of content issue. That is a discussion in itself but the thrust of the article here is more about the monetization side.

I think the more advertisers see Twitter usage and/or placement as a viable advertising channel, the better for Twitter. As the article rightly points out, the level of analytics and reach that the advertiser gets amongst those that are followers of the publication/brand are going to be RADICALLY different, and that increased value should justify higher prices for advertisers. Remember, twitter (and probably Facebook too though this is changing rapidly e.g. http://huff.to/VQtQm5) is still a very experimental/unproven advertising channel, and this stuff probably helps them more than hurts them.

No matter what big networks like Twitter or Facebook do to create viable “native” advertising opportunities, people using their platforms will come up with ways to end-run around them. Whether that’s schlocky and hurts the user experience like creating fake Facebook accounts that show up in search results, or not (like this arguably). These networks themselves mostly provide mechanisms for self-policing, whether that’s ad feedback or “report fake accounts” or so on, or in the case of tweeting, just @reply you think the “ad” sucks for a start.

Twitter’s initial focus should be on feedback and the overall user experience, not sharing in the monetization yet. Once their platform is more established as an ad channel as it NO DOUBT will be soon, then they should start thinking about formalizing further.

]]> By: Mathew Ingram http://paidcontent.org/2013/01/07/how-long-will-twitter-allow-users-like-ap-to-sell-their-own-ads/#comment-196810 Tue, 08 Jan 2013 14:01:44 +0000 http://paidcontent.org/?p=223013#comment-196810 I think that’s definitely going to be Twitter’s argument when it makes the case to advertisers. Thanks for the comment.

]]> By: Mathew Ingram http://paidcontent.org/2013/01/07/how-long-will-twitter-allow-users-like-ap-to-sell-their-own-ads/#comment-196809 Tue, 08 Jan 2013 14:00:57 +0000 http://paidcontent.org/?p=223013#comment-196809 I think that’s definitely going to be Twitter’s argument when it makes the case to advertisers. Thanks for the comment.

]]> By: Alderina http://paidcontent.org/2013/01/07/how-long-will-twitter-allow-users-like-ap-to-sell-their-own-ads/#comment-196792 Tue, 08 Jan 2013 04:51:39 +0000 http://paidcontent.org/?p=223013#comment-196792 I’ve seen this advertising format since 2010. I think it’s getting passe

]]> By: francinehardaway http://paidcontent.org/2013/01/07/how-long-will-twitter-allow-users-like-ap-to-sell-their-own-ads/#comment-196788 Tue, 08 Jan 2013 01:12:44 +0000 http://paidcontent.org/?p=223013#comment-196788 Am I the only one who finds this shocking? For many reasons?

]]> By: sweetlouk http://paidcontent.org/2013/01/07/how-long-will-twitter-allow-users-like-ap-to-sell-their-own-ads/#comment-196784 Mon, 07 Jan 2013 23:30:07 +0000 http://paidcontent.org/?p=223013#comment-196784 Matt – you really miss the point. What % of the APs Twitter followers saw the ad? 5%? 10%? If the AP wants to reach 75%, they will need to pay Twitter. Think of it like a mailing list(not email, snail mail), the list is APs, to reach it they have to pay the post office (I.e.Twitter).

Lou Kernet

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