Comments on: Henry Blodget isn’t telling us the most important thing about Business Insider http://paidcontent.org/2013/01/10/henry-blodget-isnt-telling-us-the-most-important-thing-about-business-insider/ The economics of digital content Wed, 22 May 2013 03:46:21 +0000 hourly 1 http://wordpress.com/ By: Kevin Horne http://paidcontent.org/2013/01/10/henry-blodget-isnt-telling-us-the-most-important-thing-about-business-insider/#comment-197046 Fri, 11 Jan 2013 21:57:57 +0000 http://paidcontent.org/?p=223157#comment-197046 BI is about two articles short of becoming a “click on this !!!” content farm….

]]> By: mukatsuku http://paidcontent.org/2013/01/10/henry-blodget-isnt-telling-us-the-most-important-thing-about-business-insider/#comment-197028 Fri, 11 Jan 2013 17:20:17 +0000 http://paidcontent.org/?p=223157#comment-197028 Inc. Magazine included BI in their Inc. 500. as #354.

2011 revenue $7.7 million

3 yr growth rate 1,054.9% (which means 2008 revenue was $730,000)

89 employees as of 12/31/11, including full-time and part-time, excluding independent contractors.

]]> By: jason ghedrey http://paidcontent.org/2013/01/10/henry-blodget-isnt-telling-us-the-most-important-thing-about-business-insider/#comment-197001 Fri, 11 Jan 2013 12:50:19 +0000 http://paidcontent.org/?p=223157#comment-197001 During the presentation he verbally floated a figure in the neighborhood of $10M in revenue.

]]> By: Yodel Capital http://paidcontent.org/2013/01/10/henry-blodget-isnt-telling-us-the-most-important-thing-about-business-insider/#comment-196968 Thu, 10 Jan 2013 22:02:32 +0000 http://paidcontent.org/?p=223157#comment-196968 $2000 profit because they switched to generic toilet paper.

]]> By: Ed Anger http://paidcontent.org/2013/01/10/henry-blodget-isnt-telling-us-the-most-important-thing-about-business-insider/#comment-196957 Thu, 10 Jan 2013 17:42:28 +0000 http://paidcontent.org/?p=223157#comment-196957 Typical Blodgett. He talks big. But he doesn’t walk the talk.

Pure click-whoring tabloidism at its shameless finest.

]]> By: Ian Lamont http://paidcontent.org/2013/01/10/henry-blodget-isnt-telling-us-the-most-important-thing-about-business-insider/#comment-196955 Thu, 10 Jan 2013 17:04:23 +0000 http://paidcontent.org/?p=223157#comment-196955 The company reported a net profit of $2,127 on revenues of $4.8 million a few years ago.

I also have to ask: How much of the traffic growth is based on non-business posts, and how much do these stories dilute BI’s claimed “business news” mission and audience? An example from their Entertainment page: “Hours After Taylor Swift Split, Harry Styles Comforted Himself With ‘Start-Ups’ Star Hermione Way” (>24k views or visits). I wouldn’t expect to see TMZish stories in other business-focused news sites, yet this type of content appears to be a BI staple.

]]> By: Mukund Mohan http://paidcontent.org/2013/01/10/henry-blodget-isnt-telling-us-the-most-important-thing-about-business-insider/#comment-196954 Thu, 10 Jan 2013 16:54:32 +0000 http://paidcontent.org/?p=223157#comment-196954 If you read the presentation in a later slide he says $180K per reporter. and he has 50 reporters so they are making about $9 Million.

]]> By: Adam Richard http://paidcontent.org/2013/01/10/henry-blodget-isnt-telling-us-the-most-important-thing-about-business-insider/#comment-196952 Thu, 10 Jan 2013 16:43:28 +0000 http://paidcontent.org/?p=223157#comment-196952 I see Business Insider uses Adblade and Taboola to monetize their pages. I would be curious which one generates a higher CPM.

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