Comments on: What we can learn from The Atlantic‘s sponsored content debacle

By: Tom E. Benson

Tom E. Benson — Tue, 22 Jan 2013 02:58:46 +0000

I was a magazine publisher (Midwest Living magazine) until ’98. What has happened to ASME rules/guidelines? They demanded a different typeface and a clear statement in xpoint size at the top that this is sponsored information? Seemed to work quite well. And it should be clear that the sponsor should be in the same ballpark as the editor….Scientology? What did the editor think about this? In my experience, I would NEVER do anything the editor would not approve, even if it was paid advertising. That relationship kept the magazine “clean” from messages that did not fit the mission of the magazine.

By: Mathew Ingram

Mathew Ingram — Fri, 18 Jan 2013 14:49:26 +0000

Furore is also the British spelling of the term — sorry about that.

By: Mathew Ingram

Mathew Ingram — Fri, 18 Jan 2013 14:45:27 +0000

Thanks, Dylan.

By: Tom Martin

Tom Martin — Thu, 17 Jan 2013 18:18:14 +0000

Would probably be a good thing, if Native Advertising is going to be the future if the publishing industry and the advertising and marketing industry could at least agree on a standard definition.

Results of this study http://goo.gl/VxRS6 clearly indicate that isn’t the case today.

By: Tom Martin

Tom Martin — Thu, 17 Jan 2013 18:14:25 +0000

I think before media companies begin experimenting with Native Advertising, they might want to actually agree on a definition of what it is AND make sure the marketing and advertising world knows what that is…

This study clearly shows that isn’t the case currently: http://goo.gl/VxRS6

By: slateone

slateone — Thu, 17 Jan 2013 16:13:03 +0000

Sorry for the typo …

Bad editorial decision not to simply add ‘sponsored advert/article’ at the top of the article.

By: slateone

slateone — Thu, 17 Jan 2013 16:11:58 +0000

Bed editorial decision not to simply add ‘sponsored advert/article’ at the top of the article.

By: Ski Sullivan

Ski Sullivan — Thu, 17 Jan 2013 15:28:35 +0000

Seriously, you’re going to offer up media review with a typo in the lead summary? Furore is a town in Italy.

By: Myriad O'Truble

Myriad O'Truble — Thu, 17 Jan 2013 15:20:19 +0000

My God — you online content people are a bunch of frigging hypocrites. When are any of you smartphone shackled infants going to get a real job? The happiest day of my life will be when all this phony web propaganda shyte implodes like a haystack in Arizona. The Atlantic is a propaganda cult itself. I’m not surprised that it would hook up with another propaganda cult called Scientology. But that’s going to be covered by all the propaganda cults on the Techmeme leaderboard. Different sides of the same coin, that’s all.

By: Walter

Walter — Thu, 17 Jan 2013 05:23:03 +0000

what we actually need is journalism that is non-profit that derives its revenue from its consumers. media mostly gets its money from advertisements and click-thru rates and are a for profit enterprise. journalists have constitutional protection, as the fourth estate, because they are often at odds with what the government distributes through the media. if you want independence, you have to be free from the need to make a profit. Democracy Now! is a good example of this model. It would be nice if there existed a technology/startup focused site with these foundations.