Comments on: If Twitter wants to be a media company, it needs to get a lot better at relevance

By: Diana

Diana — Fri, 25 Jan 2013 00:28:20 +0000

“Newspapers and other traditional sources of content are terrible at suggesting or curating relevant content for individual readers, but no one really expects them to be any good at it — they have zero experience in doing that.”

Now that’s hilarious. Best distortion of the day.

By: Stefan Happer

Stefan Happer — Thu, 24 Jan 2013 11:31:22 +0000

1) Why not simple have one tab “top tweets” and another tab “all tweets”? It gives everyone what they want.

2) In my view Twitter interesting for big brands. But it would be even more interesting for small business. But why can I still not buy a Twitter ad (sponsored tweet)? Google Adwords shows how it must be done.

By: Aaron Bradley

Aaron Bradley — Wed, 23 Jan 2013 17:58:48 +0000

As others have noted, not all social media networks lend themselves to being, or “want to be” a “media company.”

Indeed, one of Twitter’s strengths is that is a unfiltered and uncurated stream of information provided by its users. It’s popularity, and the usefulness users derive from it, is that the information stream presented is very much an opt-in product.

That utterances can be traced back to personal or organizational entities makes Twitter useful for news organizations, but not a news organization itself.

By: Capt Morgan

Capt Morgan — Wed, 23 Jan 2013 04:20:52 +0000

I HATE ‘suggested reading…others you might like…these people share your interests….’

When I want to find other ‘like’ people/items, all I have to do is Google it.

I LOVE the fact that via Twitter I can find myself 50 “browser pages” into a “#Twitterthon” (which is then supplemented by a Googlethon). The things I have discovered this way…..watching baby chicks hatch on a “Bald Eagle Cam” in Tampa, discovering a NASA site the shows the horrific pollution for a single day in Beijing, China, to arriving at this article via a twitter request from @ryanbubinski of ‘codeacademy.com’ to ‘vote’ for them on the techcrunch website (where I then clicked on the Gigaom icon,,,).

It’s no secret that in as few as 5 years, companies like Acxiom will be able to deliver more personal data than the CIA ever could – (note: the CIA is an Acxiom customer), so the fact that Twitter wants to figure out a way to really cash in on their data is expected, but please, please, just let me have this one ‘social platform’ that is relatively ‘distraction free’. Don’t java script me into oblivion. Don’t make me (more) paranoid about every word I type….

(Check out this article about Acxiom’s data that was written in 2004….but be warned, side effects of this article include mentally ‘editing’ everything you type….)

Forcing people to ‘grab my interest’ in 140 characters (138 starting 2/6/13) or less is the site’s greatest feature. And due to the initial preface of the site: allow an individual to communicate with a small group via SMS service, history was made 2011 when this simple idea showed monarchical governments that ‘silencing the masses’ is no longer possible.

K-I-S-S for me @Twitter, PLZ??

Oh…and “You may be interested……” http://www.adexchanger.com/social-media/twitter-ramps-certified-products-program-plans-new-categories/

In 2006, I liked MySpace for a few months. Never did get around to deleting that profile before Google hi-jacked the data associated with that account. Deleted the “Facebook” page the day after I created it due to the numerous emails I received in a 24hr period. Will never ‘Pin up my Interests’.

But Twitter……dear Twitter tinyurl.com/by

By: steve sampson

steve sampson — Wed, 23 Jan 2013 01:40:14 +0000

You seem to be describing a data information company more than a media business. Twitter is not and never will be a media business. You have to control the content information in to control the information out. Twitter is a mainly random experience – and that’s its joy, The Olympics, Oscars are random attempts at creating buzz – which we all provide randomly. The tie up with Nielsen is a real meaningful, genuine commercial opportunity for both. It saves Nielsen and puts twitter top of the “TV buddy” dual screen market in which there is much treasure.. People ascribe too much to Twitter – they even describe themselves as “software providers”. Handy in any lawsuits, means you can brush over the haters, trolls and racism in the name of freedom of speech. If you want to be taken seriously then take responsibility. It’s joined up texting with lots of us doing it and no doubt providing truckloads of information on our habits for marketers. But Twitter is NOT a media company.

By: William

William — Tue, 22 Jan 2013 23:33:19 +0000

Great Points.
All we have to ask ourselves is “Who are twitters customers ?”
Not the user community that brings them value…..Its “Big Media Brands”
Knowing this we can understand why Visitations about the Oscars or Highlighted Nascar tweets have top of the list importance with twitter…..Also….Note to twitter and FB….Most media companies tend to be very bad at technical innovation…..