Google has come to an agreement with French publishers who wanted the search giant to start paying them for linking to their content.
In a blog post Friday, Google CEO Eric Schmidt announced two new initiatives to appease France: “First, Google has agreed to create a €60 million [USD $82 million] Digital Publishing Innovation Fund to help support transformative digital publishing initiatives for French readers. Second, Google will deepen our partnership with French publishers to help increase their online revenues using our advertising technology.” Google won’t pay for links, however.
As paidContent’s Jeff John Roberts reported recently, French publishers had wanted more money, between €70 and €100 million euros. And a tweet from Frédéric Filloux suggests that more details still have to be worked out. The agreement is similar to one that Google reached with Belgian publishers in December; in that deal, Google agreed to buy around $6 million worth of advertising.