Comments on: Digital magazine sales still tiny overall, but titles like Reader’s Digest see huge growth

By: neuronsgonewild

neuronsgonewild — Fri, 08 Feb 2013 22:16:42 +0000

LOL. Readers Digest, Taste of Home? If you pull away the curtain on those titles you’ll find desperate dollars being thrown at them to prop up numbers.

By: Ann

Ann — Fri, 08 Feb 2013 14:54:08 +0000

Just as an FYI. Many public libraries are looking at Zinio as a platform to provide digital editions for their patrons.

Ann

By: ballco

ballco — Fri, 08 Feb 2013 14:25:41 +0000

The subs that are reported do not have to be paid, but they cannot count free “companion” digital subscriptions as digital subs if they are already counting the print sub as paid (i.e. you can’t count the same person in both categories). A person needs to “opt in” to receiving the digital edition. You can show a person has opted in either by paying for the subscription or by opting in to receive, or actually viewing at least one issue of, a free sub.

By: ballco

ballco — Fri, 08 Feb 2013 14:19:05 +0000

iPad-only magazines can definitely be audited. Both BPA and AAM (ABC) will be happy to audit your digital-only title. I had this discussion with both of them several months ago.

By: Laura Hazard Owen

Laura Hazard Owen — Fri, 08 Feb 2013 13:37:53 +0000

duhhhh fixed. Thanks!

By: David Thomas

David Thomas — Fri, 08 Feb 2013 13:31:55 +0000

My spouse and I love our NextIssue subscription, and many of the publications available through that service are experiencing a nice uptick on the list above. Is there any breakout of the effect of the Netflix/Spotify subscription services?

By: ballco

ballco — Fri, 08 Feb 2013 12:51:49 +0000

MArtha Stewart Living is published by Martha Stewart Living Omnimedia

By: supercoops

supercoops — Fri, 08 Feb 2013 10:15:58 +0000

Hi Laura,

So if “It can be an iPad app or on Zinio or whatever as long as it contains the same content as the print version.” does that means that iPad only magazines can’t be audited?

By: Ben

Ben — Fri, 08 Feb 2013 03:18:35 +0000

So much attention has been on ebooks, I’m glad to see digital magazines to show off good numbers. I’m convinced these numbers will improve as tablets reaches more users. The only thing I dislike about most digital magazines, they still lack innovation. Many are treating this like internet 1.0 and puts very little effort in their digital editions.

By: billbennettnz

billbennettnz — Fri, 08 Feb 2013 02:07:17 +0000

Reblogged this on Bill Bennett and commented:
It’s not hard to see why readers like magazine web sites or even magazine apps on tablets and smartphones. I’ve never understood the attraction of what PaidContent describes as ‘replica editions’ that is the same editorial as the print magazine wrapped up in an digital format.

To me, digital replicas often have clumsy user interfaces – sometimes its a proprietary piece of nonsense requiring a download. Others are effectively PDFs on something similar. Many have relatively low resolution and just don’t look good on screen, Hell, some even mangle the text making it hard to read.

Either way, it seems there is a market for them.