Comments on: What would a New York Times for the youngs look like? http://paidcontent.org/2013/02/07/what-would-a-new-york-times-for-the-youngs-look-like/ The economics of digital content Tue, 21 May 2013 14:19:10 +0000 hourly 1 http://wordpress.com/ By: Shalabh Pandey http://paidcontent.org/2013/02/07/what-would-a-new-york-times-for-the-youngs-look-like/#comment-199755 Wed, 13 Feb 2013 03:21:09 +0000 http://paidcontent.org/?p=224289#comment-199755 Not a bad idea.
News, unlike magazines, has been treated in a very ‘templatized’ fashion by all media publications. Inspite of the fact that different demographics understand, appreciate and imbibe content in different ways.
It might be because news has to be fast, and the economies of scale need a publisher to focus on broad content and distribution.
As long as news and features are treated according to some level of demographic personalization, there is an interesting gap to be filled in.
I am the founder of a unique News, Enrichment and Entertainment publication (The Whiz Times) that brings news to kids and families- selected, handpicked features and storytelling approach with custom news for different age groups- all at one stop.
This is the kind of content- people (parents) would be willing to pay for, and kids/families will enjoy because it is produced specifically for them.More importantly, because advertisers are looking for more and more relevancy in their advertising, (and all kinds of ad targeting cannot distinguish between quality of content yet)- this is appealing to brands for marketing purposes too.

]]> By: TK http://paidcontent.org/2013/02/07/what-would-a-new-york-times-for-the-youngs-look-like/#comment-199538 Fri, 08 Feb 2013 17:44:12 +0000 http://paidcontent.org/?p=224289#comment-199538 I agree. I’m mid-twenties myself, and it’s clear that people my age (and certainly younger) have no interest in paying for news. Why?

1. They can get their news from another source for free.
2. They get their sites from many other sources (also for free).

I, personally, have no interest in paying for one publication when I can access thousands of others–different viewpoints, different levels of experience and expertise–without paying a thing. Gone are the days when you subscribe to one source of news.

]]> By: realjjj http://paidcontent.org/2013/02/07/what-would-a-new-york-times-for-the-youngs-look-like/#comment-199510 Fri, 08 Feb 2013 13:45:51 +0000 http://paidcontent.org/?p=224289#comment-199510 NYT should be looking at adding 100 mil new readers/year not at paywalls. They should be happy for having a chance to go global instead of reducing their user base with paywalls. Their immediate goal shouldn’t be how to get payed more/page but how to increase traffic.They got a strong brand and good reputation ,they need to use that to grow instead of depleting it with paywalls.Videos ahead of text are a bad idea (and videos with sound ahead of anything without sound are a terrible idea). Online the goal must always be to make life easier for the user , navigation, load times. NYT even needs to change their headlines , they use caps a lot and that makes it harder to read:
In California, Reading the Snow to Tell the Future for the Water Supply
vs
In California, reading the snow to tell the future for the water supply

As for other media i am sure that has to go free at some point too , music is almost there (you go to youtube and that’s that) and at some point someone will manage to offer video free too but that’s a bit off topic so i won’t go into details.

]]> By: Laura Hazard Owen http://paidcontent.org/2013/02/07/what-would-a-new-york-times-for-the-youngs-look-like/#comment-199508 Fri, 08 Feb 2013 13:34:50 +0000 http://paidcontent.org/?p=224289#comment-199508 @ranjanxroy Thanks so much for that answer! I wish I could upvote it or something :)

The NYT requires you to cancel the paper 2 days in advance. It’s possible that that has something to do with advertisers, because it used to be one day in advance — I noticed that changed sometime in late 2012. (It could also have to do with the logistics of paper delivery, but I think their system for that is pretty well honed in Manhattan.)

]]> By: David Thomas http://paidcontent.org/2013/02/07/what-would-a-new-york-times-for-the-youngs-look-like/#comment-199506 Fri, 08 Feb 2013 13:23:59 +0000 http://paidcontent.org/?p=224289#comment-199506 I feel as if I have a special qualitative marketing insight on this issue because, in lieu of job offers, I’ve returned to school for a new degree. I see and interact with the target audience as a peer, at a school where graduate students intermingle with the undergraduates closely in an urban setting, around 25K students total.

There is much I could say in detail, but the sum of all is this:

The venture is doomed.

]]> By: pierrelaporte http://paidcontent.org/2013/02/07/what-would-a-new-york-times-for-the-youngs-look-like/#comment-199498 Fri, 08 Feb 2013 12:30:21 +0000 http://paidcontent.org/?p=224289#comment-199498 I’m a twenty something.

I’ll just continue to clear my cookies.

]]> By: ranjanxroy http://paidcontent.org/2013/02/07/what-would-a-new-york-times-for-the-youngs-look-like/#comment-199483 Fri, 08 Feb 2013 03:42:58 +0000 http://paidcontent.org/?p=224289#comment-199483 Rich: The “steal” price for digital + print vs. digital only is basically an easy way to make potentially unwarranted ad revenue

With a digital only sub, Laura’s only paying advertisers per page viewed every month and that’s not very substantial. The beauty of the NYT having a print copy show up at her doorstep on Sat/Sun is that they’re charging every advertiser in there as though she’s read every single ad, and especially for the weekend editions, there’s a whole lot more ads.

Ad Revenue from 2 days of print > (cost of delivery and materials + $1.20 difference).

Reader feels like they’re somehow getting a great deal and the paper gets to keep their weekend print ad revs up. Everyone wins (kinda, except for the advertisers…at least for the people who don’t really read the paper).

Actually would be curious, for the weekends that Laura cancels her delivery last-minute, whether the NYT still charges the advertisers as though the paper gets delivered (imagine a lot of that is sold on expected subs, not actual final delivery).

]]> By: Prince Campbell http://paidcontent.org/2013/02/07/what-would-a-new-york-times-for-the-youngs-look-like/#comment-199481 Fri, 08 Feb 2013 03:05:58 +0000 http://paidcontent.org/?p=224289#comment-199481 I thought the New York Times for the youngs was called Buzzfeed.

]]> By: Ben http://paidcontent.org/2013/02/07/what-would-a-new-york-times-for-the-youngs-look-like/#comment-199480 Fri, 08 Feb 2013 03:04:16 +0000 http://paidcontent.org/?p=224289#comment-199480 We dunno for sure if paywall system doesn’t work yet…clearly there are plenty of users comfortable paying a small price for ultimate access from anywhere. I think the idea paywall wont work in the long run for news content has something to do with everything gets leak on the internet. Unlike music and video, news value on internet is very very short. The concept of paying for exclusive news makes no sense to me, I would rather watch a 15-30 sec ad for access to article(s) then pay for it when you know the same info is available elsewhere for free…I’m surprised no news site is giving this concept a chance,

Youtube is finally getting this down to a science. I like to know how many ads were viewed and generated by Psy’s Gangnam Style video alone…think any new articles can ever be read 1.2 billion times? Figure that out and you have a cash cow and NYT wont ever need to talk about layoffs again. News value is on accuracy and time sensitive…paywall access can only help NYT with some additional income and keep it running for so long before they need to cut more staff again.

]]> By: realjjj http://paidcontent.org/2013/02/07/what-would-a-new-york-times-for-the-youngs-look-like/#comment-199467 Thu, 07 Feb 2013 22:03:31 +0000 http://paidcontent.org/?p=224289#comment-199467 There is no future in payed content , why don’t they ever learn.Thinking small and going for a quick buck.
The Daily Mail gets about as much traffic as NYT and that’s a british tabloid , NYT should just be ashamed . AOL gets more traffic and AOL died 10 years ago.
Shareholders should just sue the board at this point, all they are doing is eroding the brand and wasting time.
They got to deliver the best product possible and that best product is free, If they aim any lower they are fools. As it is,it is difficult for people to keep up with news and social networks,, make their life harder and they’ll just drop you.
They wouldn’t try to sell print editions carved in stone, it’s a bit more convenient to use paper , someone should let them know that logic applies online too.

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