Comments on: New report says video ads are soaring — but only 5% are on mobile http://paidcontent.org/2013/02/13/new-report-says-video-ads-are-soaring-but-only-5-are-on-mobile/ The economics of digital content Tue, 21 May 2013 18:39:00 +0000 hourly 1 http://wordpress.com/ By: Kevin Horne http://paidcontent.org/2013/02/13/new-report-says-video-ads-are-soaring-but-only-5-are-on-mobile/#comment-199915 Thu, 14 Feb 2013 18:47:56 +0000 http://paidcontent.org/?p=224668#comment-199915 Fear not, for this is the “Year of Mobile” !!!! (7th year in a row, mind you…)

]]> By: maltschul http://paidcontent.org/2013/02/13/new-report-says-video-ads-are-soaring-but-only-5-are-on-mobile/#comment-199908 Thu, 14 Feb 2013 17:33:07 +0000 http://paidcontent.org/?p=224668#comment-199908 Surprisingly low for mobile, especially considering that mobile includes tablets*, which are great for consuming video ads. Perhaps there’s a selection bias (Videology clients deliver heavily on non-emerging platforms)?

* “Videology continues to consider tablets like the iPad as a mobile, not desktop, device for ad purposes”

]]> By: Benjamin Bernstein http://paidcontent.org/2013/02/13/new-report-says-video-ads-are-soaring-but-only-5-are-on-mobile/#comment-199855 Thu, 14 Feb 2013 09:34:01 +0000 http://paidcontent.org/?p=224668#comment-199855 I wonder how effective video ads are on mobile. Do people have the patience to watch a 15 second ad on a cell phone? Recently we optimized our video studio (viewbix.com) for mobile but that is for video embeds, not ads

]]> By: Blab It Canada http://paidcontent.org/2013/02/13/new-report-says-video-ads-are-soaring-but-only-5-are-on-mobile/#comment-199828 Wed, 13 Feb 2013 22:29:46 +0000 http://paidcontent.org/?p=224668#comment-199828 Reblogged this on Blab It Canada and commented:
Everything is changing quickly! Make sure you are up to speed…

]]> By: MisterDTV http://paidcontent.org/2013/02/13/new-report-says-video-ads-are-soaring-but-only-5-are-on-mobile/#comment-199825 Wed, 13 Feb 2013 22:09:54 +0000 http://paidcontent.org/?p=224668#comment-199825 Reblogged this on MisterDTV and commented:
The day will be here soon enough when mobile dominates. The reason will be a simple one. Counting the individual and their ‘personal device’ will be what counts!

]]> By: Abha Khabar http://paidcontent.org/2013/02/13/new-report-says-video-ads-are-soaring-but-only-5-are-on-mobile/#comment-199821 Wed, 13 Feb 2013 21:15:29 +0000 http://paidcontent.org/?p=224668#comment-199821 ch half of all internet viewing is expected to take place on mobile devices. At the same time, publishers will be watching closely to see if video ads can hold their h

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