Comments on: Tesla, the New York Times and the levelling of the media playing field http://paidcontent.org/2013/02/15/tesla-the-new-york-times-and-the-levelling-of-the-media-playing-field/ The economics of digital content Fri, 24 May 2013 23:44:12 +0000 hourly 1 http://wordpress.com/ By: cas127 http://paidcontent.org/2013/02/15/tesla-the-new-york-times-and-the-levelling-of-the-media-playing-field/#comment-201427 Fri, 08 Mar 2013 05:27:18 +0000 http://paidcontent.org/?p=224786#comment-201427 “How many…political stories have been skewed by biased reporting?

That’s easy.

All of them.

]]> By: William Loeffler http://paidcontent.org/2013/02/15/tesla-the-new-york-times-and-the-levelling-of-the-media-playing-field/#comment-200421 Wed, 20 Feb 2013 13:11:26 +0000 http://paidcontent.org/?p=224786#comment-200421 While companies such as Tesla now have an outlet to rebut the NYtimes story, it wouldn’t have gained the attention it did if the company hadn’t presented concise and specific facts related to their electric car. If the argument is simply a grievance without substance, then an online audience isnt’ likely to be swayed.

]]> By: Rich http://paidcontent.org/2013/02/15/tesla-the-new-york-times-and-the-levelling-of-the-media-playing-field/#comment-200396 Wed, 20 Feb 2013 00:15:58 +0000 http://paidcontent.org/?p=224786#comment-200396 Why is GigaOm allowing ads in the comment space?

]]> By: Michael http://paidcontent.org/2013/02/15/tesla-the-new-york-times-and-the-levelling-of-the-media-playing-field/#comment-200323 Tue, 19 Feb 2013 12:44:29 +0000 http://paidcontent.org/?p=224786#comment-200323 One of the things being overlooked is that part of why Tesla did so well is that Musk can WRITE… While newspapers as such are going into decline, jobs for writers / non newspaper journalists will be picked up elsewhere. You’d be mad as a large company / organization not to have your own staff journalists…

]]> By: Lloyd Trufelman http://paidcontent.org/2013/02/15/tesla-the-new-york-times-and-the-levelling-of-the-media-playing-field/#comment-200259 Mon, 18 Feb 2013 15:48:23 +0000 http://paidcontent.org/?p=224786#comment-200259 Perhaps too much is being made of the amazing “new” PR capabilities of social media. In the end, it’s just another media/distribution platform. Yes, a very efficient one tactically, but not that differently strategically from such older PR messaging technologies, as fax broadcasting, or even telegrams, which in their respective heydays, allowed PR people to get their message out to the media and individual influencers relatively quickly and directly…

]]> By: Ben http://paidcontent.org/2013/02/15/tesla-the-new-york-times-and-the-levelling-of-the-media-playing-field/#comment-200178 Sun, 17 Feb 2013 18:55:00 +0000 http://paidcontent.org/?p=224786#comment-200178 This NYTimes article should never have been published. Did they forget to have someone fact check the story first? Tesla has data to back their car, whereas NYTimes relies on memories and notes? Furthermore, both Consumer Report and CNN are able to complete the same trip, so if Broder is right then CR and CNN are wrong?

]]> By: Roger http://paidcontent.org/2013/02/15/tesla-the-new-york-times-and-the-levelling-of-the-media-playing-field/#comment-200169 Sun, 17 Feb 2013 16:13:57 +0000 http://paidcontent.org/?p=224786#comment-200169 Wrong the first electric car was invented in 1928 by Tesla and in was never plugged in it pulled the power out of the air check and see who owns the patents then wonder why we are not talking about that ! We currently have batteries that will do 200 miles per charge who bought the patents that’s right big oil its fact not fiction!They call it protecting their investments. I call it a crime.

]]> By: Erwin Smole http://paidcontent.org/2013/02/15/tesla-the-new-york-times-and-the-levelling-of-the-media-playing-field/#comment-200167 Sun, 17 Feb 2013 14:33:27 +0000 http://paidcontent.org/?p=224786#comment-200167 Reporter are opinion maker and they should be aware of this role. I don’t want to check all possible twitter accounts etc if I read an article. An article in NYT is one of the parameters of influencing buyers decision. Thanks to Tesla that they have the power that news get aware when they are publishing data. What about all the other articles which had not the chance and community like Tesla? Unbelievable that NYT is reacting in a proper way …

]]> By: Chris Taylor http://paidcontent.org/2013/02/15/tesla-the-new-york-times-and-the-levelling-of-the-media-playing-field/#comment-200160 Sun, 17 Feb 2013 07:51:07 +0000 http://paidcontent.org/?p=224786#comment-200160 The story took a jump today when Tesla S owners replicated the drive up the East Coast to gather even more data on the car’s ability to perform the trip. We wrote it up here:

http://successfulworkplace.com/2013/02/16/now-its-ny-times-versus-tesla-owners/

As you point out, this isn’t a story about electric cars or supercharger networks…this is a story about the balancing of the power between the media and those who have the details. In this case, Tesla claimed to have the log data and now the customers will have other sets of data that can be compared to the single set gathered during the reviewer’s drive.

This is a test of who has better information and the New York Times is at a distinct disadvantage. Expect to see this more going forward.

]]> By: Edwin Ritter http://paidcontent.org/2013/02/15/tesla-the-new-york-times-and-the-levelling-of-the-media-playing-field/#comment-200147 Sat, 16 Feb 2013 22:13:28 +0000 http://paidcontent.org/?p=224786#comment-200147 Reblogged this on Ritter's Ruminations & Ramblings and commented:
As Tesla and the NYT go toe to toe, they are using media tools to make their case. This could be a precedent for firms to directly engage a media company in a war of words. I am interested to see how this will play out. Who will the next to ‘battle’ a review it disagrees with?

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