Comments on: Nielsen, Billboard shift their tracking to account for cord cutters http://paidcontent.org/2013/02/21/nielsen-billboard-shift-their-tracking-to-account-for-cord-cutters/ The economics of digital content Sat, 18 May 2013 13:43:01 +0000 hourly 1 http://wordpress.com/ By: Mark http://paidcontent.org/2013/02/21/nielsen-billboard-shift-their-tracking-to-account-for-cord-cutters/#comment-200668 Sat, 23 Feb 2013 04:10:02 +0000 http://paidcontent.org/?p=224975#comment-200668 With internet viewing … Nielsen is not needed.

]]> By: ad http://paidcontent.org/2013/02/21/nielsen-billboard-shift-their-tracking-to-account-for-cord-cutters/#comment-200569 Thu, 21 Feb 2013 22:40:23 +0000 http://paidcontent.org/?p=224975#comment-200569 The sampling size is still too small no matter what they include. WHy no other service has come out to really compete with Nielson is beyond me.

]]> By: Matt Eagar http://paidcontent.org/2013/02/21/nielsen-billboard-shift-their-tracking-to-account-for-cord-cutters/#comment-200568 Thu, 21 Feb 2013 21:43:30 +0000 http://paidcontent.org/?p=224975#comment-200568 Seems like an incomplete definition of “television household” to me. What about people that have broadband Internet, and prefer to view videos on a PC or mobile device, thereby doing away with the TV altogether? In other words, what difference does it make whether they stream the content to a large panel or watch it on a smaller one?

Also, while this change makes sense if you care about show ratings, it makes no sense if you are an advertiser. Presumably they will break out the numbers – otherwise they risk making their viewership data less relevant to advertisers.

]]> By: Hammad Tauqeer http://paidcontent.org/2013/02/21/nielsen-billboard-shift-their-tracking-to-account-for-cord-cutters/#comment-200566 Thu, 21 Feb 2013 20:54:43 +0000 http://paidcontent.org/?p=224975#comment-200566 Pennystockchief dotcom (Dot means .), is a classical site for GOOG stock as it provides a complete understanding for the stocks movement

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