Comments on: Barnes & Noble founder offers to buy chain’s 689 retail stores and BN.com http://paidcontent.org/2013/02/25/barnes-noble-founder-offers-to-buy-chains-689-retail-stores-and-bn-com/ The economics of digital content Mon, 20 May 2013 23:21:42 +0000 hourly 1 http://wordpress.com/ By: haley http://paidcontent.org/2013/02/25/barnes-noble-founder-offers-to-buy-chains-689-retail-stores-and-bn-com/#comment-200856 Tue, 26 Feb 2013 12:40:32 +0000 http://paidcontent.org/?p=225050#comment-200856 Interesting to see B&N still alive.

]]> By: Ben http://paidcontent.org/2013/02/25/barnes-noble-founder-offers-to-buy-chains-689-retail-stores-and-bn-com/#comment-200831 Tue, 26 Feb 2013 00:13:01 +0000 http://paidcontent.org/?p=225050#comment-200831 I think B&N is finally coming to their senses, they can’t keep losing money in Nook in the name of trying to compete against Amazon. They need to stop looking at Amazon as big bad wolf and a direct competitor. Amazon is so widely diversified even if their market share on books is reduced it won’t kill them. The same is not true with B&N and hence all the negative predictions for years now.

The biggest problem with Nook as many has pointed out, it lacks identity and branding. In the tech world you can’t compete in hardware if you don’t have deep pockets and brand. Even when you have a brand it still doesn’t mean one can translate a good product to sales. Look at the utter failure of Microsoft Zune?!

B&N can stand it’s grounds as long as they return to its roots and stay relevant with the communities they serve and continues to provide good customer services in stores. Shopping books online is the same as everything else, for cheap prices and convenience NOT necessarily the best books to read. B&N has long lost it’s branding and they need to find it again. I think they should focus on helping people discover new books or products when they walk into the store. It may sound like a simple thing and it is not.

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