Comments on: Here comes the “International New York Times” — NYT rebrands the Int’l Herald Tribune

By: Muhammad Abd Al-Hameed

Muhammad Abd Al-Hameed — Fri, 01 Mar 2013 13:09:52 +0000

If the renamed newspaper continues to do what it has been doing all along, it will gain little. IHT has already lost its impact. A Pakistani English language newspaper, The Express Tribune, has been distributing IHT as a free supplement. It has not been able to attract many readers.
The Times can get better results if it adopts a new vision and methods but it has a closed mind, unwilling to consider anything not invented at home.

By: boby indrawan

boby indrawan — Wed, 27 Feb 2013 08:23:52 +0000

I worked as engineering. Becouse my educational background is Engineering

By: Kern Lewis

Kern Lewis — Tue, 26 Feb 2013 17:10:35 +0000

Boooooooooooooooooooooooo!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!11

By: ML

ML — Tue, 26 Feb 2013 14:04:04 +0000

New Coke. Another epic rebranding train wreck is unfolding before our eyes. Amazing how provincial the management is proving itself to be. IHT means more to the international audience than NYT ever will.

Bone-headed moves like this only further the decline of once powerful newspapers.

RIP NYT.

By: Onliner

Onliner — Tue, 26 Feb 2013 09:45:42 +0000

“Our goal is to capitalize… invest…expand…serve readers”
er… the goal is clearly to cut costs by shrinking overhead and grow the NYT brand.
If the owners cannot be plain and honest, what hope is there for NYT journalism?

By: Emily Lake

Emily Lake — Tue, 26 Feb 2013 08:42:40 +0000

Well said Matt! And are they trying to sell New York as the new global capital, or what…?

By: Matt Eagar

Matt Eagar — Mon, 25 Feb 2013 20:17:46 +0000

I don’t get it – they are throwing away a strong brand name. On top of that, the new name seems oxymoronic: “International New York” = “global local”. I think people will be confused when they see the paper overseas with “New York Times” in the masthead.

By: Jeff John Roberts

Jeff John Roberts — Mon, 25 Feb 2013 18:29:27 +0000

Thanks for your comment, realjj. Note that the Times — like the Journal and the FT — all have legacy print operations that bring in a lot of revenue. And all three have robust digital subscription businesses.

Yes, BBC, HuffPo et all will compete for eyeballs; but the NYT’s direct competitors for digital subscribers will be the FT and Journal.

By: realjjj

realjjj — Mon, 25 Feb 2013 18:18:31 +0000

“In this new global newspaper paradigm, the Times is primarily competing with two other publications — the Wall Street Journal and the Financial Times — for an international audience”
How exactly is that the competition? Two financial niche sites with paywalls.The competition is Reuters and BBC and WP and Huffington Post and everybody else out there.