Comments on: Three weeks in, it may be time for Andrew Sullivan to tweak The Dish’s metered paywall http://paidcontent.org/2013/02/25/three-weeks-in-it-may-be-time-for-andrew-sullivan-to-tweak-the-dishs-metered-paywall/ The economics of digital content Tue, 21 May 2013 14:19:10 +0000 hourly 1 http://wordpress.com/ By: Jane Rain http://paidcontent.org/2013/02/25/three-weeks-in-it-may-be-time-for-andrew-sullivan-to-tweak-the-dishs-metered-paywall/#comment-204792 Thu, 18 Apr 2013 03:41:35 +0000 http://paidcontent.org/?p=225113#comment-204792 Sullivan has become so whinny, boring and self absorbed. What an ego to think enough people will to pay to listen to his opinion. He is irrelvent.

]]> By: arjunnarayan http://paidcontent.org/2013/02/25/three-weeks-in-it-may-be-time-for-andrew-sullivan-to-tweak-the-dishs-metered-paywall/#comment-200886 Tue, 26 Feb 2013 19:33:25 +0000 http://paidcontent.org/?p=225113#comment-200886 FWIW, your proposal is indeed possible with RSS. It should just show up as a “click to read more” after the non-metered initial part of the article, after which they have to hit the website to finish the article.

]]> By: Alfred Whitehead http://paidcontent.org/2013/02/25/three-weeks-in-it-may-be-time-for-andrew-sullivan-to-tweak-the-dishs-metered-paywall/#comment-200882 Tue, 26 Feb 2013 18:39:57 +0000 http://paidcontent.org/?p=225113#comment-200882 “The Dish” is doomed. First, his site is far too costly for what it offers. And second, why pay for content and opinions that can be had for free from a hundred other sources? I actually thought Sullivan had quit the blogging business a few years back. Shows how out of touch I am with the current state of political blogging — “Rage all you want; we’re going to torture and send the drones anyway!” (Obama)

]]> By: Greg Golebiewski http://paidcontent.org/2013/02/25/three-weeks-in-it-may-be-time-for-andrew-sullivan-to-tweak-the-dishs-metered-paywall/#comment-200851 Tue, 26 Feb 2013 10:50:57 +0000 http://paidcontent.org/?p=225113#comment-200851 Or, Andrew and the Dish could open up the publication to “casual readers” and charge them per one-time access or invite donations, using Znak it! :)

Our experience and studies show that by using pay-(or-donate)-as-you-go solutions, a publisher or blogger can convert nearly 9% of casual visits into paid transactions, in addition to full-time subscriptions.

If combined with an “earn free access” option, where advertisers/marketers sponsor user access in exchange for their attention or data, such multipronged approach can increase the conversion rate to 20%.

See our studies: http://bit.ly/UzFcNT

]]> By: Ed Stadum http://paidcontent.org/2013/02/25/three-weeks-in-it-may-be-time-for-andrew-sullivan-to-tweak-the-dishs-metered-paywall/#comment-200822 Mon, 25 Feb 2013 22:24:37 +0000 http://paidcontent.org/?p=225113#comment-200822 The problem lies with the metered model itself: it is ill-conveived from the beginning and isn’t working anywhere, nor should it. It is a trick built on top of an obnoxious model (mandatory subscription). Either you give readers enough free reads per month to be interesting and thus leave most readers happy to read the free articles and forget the subscription, or you drop the bar so low that it is not worth anyone’s time so you might at well go direct to mandatory subscription. As Walter Isaacson suggested four years ago, (http://www.time.com/time/magazine/article/0,9171,1877402,00.html) Sullivan should try Pay Per Use — nothing is free but the reader can take or leave it, and if Sullivan is good they will take it and he will prosper.

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