Comments on: Variety doubles down on digital — drops paywall in what it calls “end of an error” http://paidcontent.org/2013/02/26/variety-doubles-down-on-digital-drops-paywall-in-what-it-calls-end-of-an-error/ The economics of digital content Wed, 22 May 2013 08:14:01 +0000 hourly 1 http://wordpress.com/ By: Malcolm CasSelle http://paidcontent.org/2013/02/26/variety-doubles-down-on-digital-drops-paywall-in-what-it-calls-end-of-an-error/#comment-200895 Wed, 27 Feb 2013 00:58:05 +0000 http://paidcontent.org/?p=225191#comment-200895 Variety was an early mover with a homegrown paywall that did not have a mantra of testing to see what works. If any publication wants to embrace charging, they are best served by an approach of short, frequent experiments to see what works.

The best products are ones that iterate quickly and cheaply every time. We have tested thousands of combinations, and from that experience has come the continual truth that customers will surprise you, so you have to keep innovating.

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