Comments on: What the Atlantic learned from Scientology: native advertising is harder for news brands http://paidcontent.org/2013/02/28/what-the-atlantic-learned-from-scientology-native-advertising-is-harder-for-news-brands/ The economics of digital content Thu, 20 Jun 2013 04:04:42 +0000 hourly 1 http://wordpress.com/ By: Robert Service http://paidcontent.org/2013/02/28/what-the-atlantic-learned-from-scientology-native-advertising-is-harder-for-news-brands/#comment-201540 Sun, 10 Mar 2013 22:46:02 +0000 http://paidcontent.org/?p=225232#comment-201540 Don’t mind Ms. Fagen. She was a hardcore fanatical Scientologist who worked as an IAS Membership Officer for the CoS Chicago and literally robbed countless gullible Scientologists on behalf of the Church. In other words, her job revolved around taking money from others in exchange for nothing. Rumor has it she got kicked out of the Church for suspicious financial dealings.

Ignore her and the anti-Scientology clowns. They’re just as bad as the Scienotologists, if not worse (some of the horror stories coming from people involved with ex-Scientologists like Fagen are truly frightening), and they’re a cult unto themselves.

Anyway, the only mistake The Atlantic made here was apologizing to their pretentious, self-absorbed readership. Their claim that there is a higher bar for The Atlantic is sheer nonsense. Every news publication in print and on the Web utilizes sponsored content, and with services like Taboola taking the lead in the redistribution market, the sponsored content revenue model will the de facto method of serious profit-making for news sites.

]]> By: northernneighbor http://paidcontent.org/2013/02/28/what-the-atlantic-learned-from-scientology-native-advertising-is-harder-for-news-brands/#comment-201153 Sun, 03 Mar 2013 15:19:33 +0000 http://paidcontent.org/?p=225232#comment-201153 The ethical dilemma (as I see it) inherent in this form of advertizing is that it employs a certain degree of deception. The deception is not only intentional

]]> By: Synthia Elizabeth Fagen http://paidcontent.org/2013/02/28/what-the-atlantic-learned-from-scientology-native-advertising-is-harder-for-news-brands/#comment-200999 Thu, 28 Feb 2013 17:31:53 +0000 http://paidcontent.org/?p=225232#comment-200999 As a Scientology watcher, I do not believe that ANY publication could get away with appearing to shill for them in anyway especially if a comment section were allowed.

The biggest mistake that the Atlantic made (in addition to and senior to the two above) is not doing their research and not being aware of just how poorly thought of is the Church of Scientology.

There are a plethora of horrendous stories coming out weekly about them and currently there are two national (and one international) best selling books on the alleged atrocities committed by this “church”.

No, the Atlantic just got in bed with a vilified organization that has many, many detractors who are upset that their abuses are allowed to continue. Any publication that takes money from the Church of Scientology (if discovered) will get skewered.

Seller beware.

]]> By: Adman http://paidcontent.org/2013/02/28/what-the-atlantic-learned-from-scientology-native-advertising-is-harder-for-news-brands/#comment-200988 Thu, 28 Feb 2013 16:07:52 +0000 http://paidcontent.org/?p=225232#comment-200988 As an advertising professional, I would like to add two things to this article, 1) The ad that the planet ran Scientology, was conceptionally no different then he adds it Lenick runs for IBM, meaning, both put the advertiser in a positive light. To suggest that Scientology sponsored content was any different in that regard, then any of the in my next other sponsored content advertisers, is an incorrect assessment. 2) The Atlantic’s biggest blunder here, was preaching their contract with the advertiser. I’m not sure why little has been written about that aspect, but that single act puts in question the stability of the sponsored content format for all advertisers.

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