Comments on: Press+: Publishers are charging more for digital content and offering less free http://paidcontent.org/2013/03/05/press-publishers-are-charging-more-for-digital-content-and-offering-less-free/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ By: Vincent Fung http://paidcontent.org/2013/03/05/press-publishers-are-charging-more-for-digital-content-and-offering-less-free/#comment-201366 Wed, 06 Mar 2013 23:40:58 +0000 http://paidcontent.org/?p=225508#comment-201366 The challenge is how they can track the cost of content and compensate the writer appropriately. Common model for online media is a combination of fixed fee and click per view. On the other hand, traditional presses (e.g. WSJ is leading the pack) are bringing in video content, both built by themselves or partnered with 3rd parties. So, monetizing through new advertising and partner-channels become more a trend to increase the revenue. Only the newspaper organizations, who stay innovative with monetization technologies on new media content and channel partner settlement, will the competition.

]]> By: Vincent Fung http://paidcontent.org/2013/03/05/press-publishers-are-charging-more-for-digital-content-and-offering-less-free/#comment-201364 Wed, 06 Mar 2013 23:28:37 +0000 http://paidcontent.org/?p=225508#comment-201364 Very interesting article. As always, consumer/business is willing to pay if the content offers values to them – many factors – time, quality, relevance, etc. So, this paywall strategy works only if the (premium) content is attractive enough to the readers. The challenge is how they can track the cost of content and compensate the writer (any content provider) appropriately. The current common model for online media is a combination of fixed fee and click per view.

On the other hand, traditional presses (e.g. WSJ is leading the pack) are bringing in video content, both built by themselves or partnered with 3rd parties. So, monetizing through new advertising and partner-channels become more a trend to increase revenue.

In my view, only the newspaper organizations, who stay innovative with their monetization technologies on new media content and channel partner settlement, will win the competition.

]]> By: bob http://paidcontent.org/2013/03/05/press-publishers-are-charging-more-for-digital-content-and-offering-less-free/#comment-201333 Wed, 06 Mar 2013 11:45:41 +0000 http://paidcontent.org/?p=225508#comment-201333 The prices need to go up. We need to pay the writers a living wage.

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